Job Title: Designer & Webflow Developer
Salary 2000-2500 USD/month
Working hours (EST)
Position: Full Time Independent Contractor
Location: Remote (South Africa preferred)
Department: Marketing & Growth
Reports to: Head of MarketingKey Responsibilities
- Web Design & Development
- Design and build new pages landing pages and features for and related microsites in Webflow.
- Ensure all web experiences are responsive fast-loading SEO-optimized and aligned with RE Cost Segs brand guidelines.
- Implement CMS structures filters and personalization features in Webflow.
- Creative Design & Campaign Assets
- Develop high-impact ad creatives graphics and templates for paid media email campaigns and social channels.
- Maintain a consistent brand identity across all design deliverables.
- CRO & Website Optimization
- Partner with the Head of Marketing on A/B testing CRO experiments and funnel optimizations.
- Use data from HubSpot analytics tools and heatmaps to continuously improve site performance and conversion.
- AI & Personalization
- Leverage AI design tools and HubSpot CRM personalization to create segmented tailored experiences for different investor personas (e.g. STR owners CRE investors CPAs advisors).
- Collaborate with the marketing team to automate and scale personalized campaigns.
- Collaboration & Workflow
- Work closely with marketing product and development teams to ensure smooth execution of new features and campaigns.
- Contribute to design system documentation and best practices.
Qualifications
- 3 years of experience designing and developing in Webflow (portfolio required).
- Strong skills in UI/UX design and a sharp eye for clean conversion-oriented design.
- Proficiency with Figma Adobe Creative Suite or similar tools for mockups and creative asset design.
- Experience running A/B tests and CRO experiments.
- Familiarity with HubSpot CMS/CRM and marketing automation tools.
- Comfortable experimenting with AI tools for design personalization and workflow optimization.
- Strong communication skills with the ability to collaborate across marketing product and engineering teams.
- Bonus: Experience in real estate tax or financial services marketing.
What We Offer
- Competitive salary with growth potential in a fast-scaling company.
- Remote-first culture with flexible hours.
- Opportunity to shape the digital experience for one of the fastest-growing real estate tax strategy firms.
- A collaborative entrepreneurial team that values experimentation data-driven decision-making and great design.