Brand Manager, Michelob Ultra
Brand Manager, Michelob Ultra
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Job Description
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
Our Company
About Michelob Ultra
Michelob Ultra is Canadas fastest-growing beer brand brewed locally by Labatt. With just 90 calories and 3g of carbs per 355ml serving its recognized for its superior light beer credentials and crisp refreshing taste. The brand exists champions an active and social lifestyleconnecting with consumers who live life to the fullest. As a global brand Michelob Ultra proudly partners with premier sports platforms including the NBA PGA and the upcoming FIFA World Cup 2026. Join us as we gear up for our biggest year yetand help shape the future of a brand thats just getting started.
*We want to learn more about you optionally include a campaign that captured your boldest brand move and reflects your style impact or ingenuity.
The Role
Were looking for a strategic driven and creative Brand Manager to help lead Michelob Ultras next chapter in Canada. This is a high-impact role with ownership over national campaigns global sports partnerships and innovation launches. Youll work cross-functionally and globally to bring bold ideas to life and drive sustained brand growth.
Key Responsibilities
- Lead Brand Growth:Deliver national volume and share targets through strategic planning and flawless execution of brand initiatives.
- FIFA World Cup Activation:Play a key role in activating Michelob Ultras global partnership with FIFAboth above and below the lineacross Canada.
- Innovation Stewardship:Champion brand extensions that reinforce our leadership in the balanced choice segment.
- Global Platform Localization:Collaborate with Global and US teams to adapt campaigns for the Canadian market ensuring legal compliance and cultural relevance.
- Agency & Stakeholder Management:Lead external partners (creative PR experiential) and internal teams (insights trade legal) to deliver integrated programs.
- Budget & Compliance:Own the marketing budget and ensure all programs meet regulatory and industry standards.
- Promotions & Communications:Develop and track national and regional promotions influencer programs and experiential activations.
Must-Haves
- University degree in Business Communications or a related field
- 5 years of brand marketing experience in CPG beverage alcohol or high-growth consumer brands (e.g. tech apparel)
- Strong analytical skills with experience using tools like PowerBI Kantar as well as P&L management
- Excellent communication and presentation skills with the ability to sell ideas internally and externally
- Self-starter who thrives in ambiguity and can create clarity from complexity
- Experience working cross-functionally and managing dotted-line reports
- Comfortable with periodic domestic travel
Nice-to-Haves
- Proven success in managing sports or lifestyle partnerships and demonstrating ROI
- Experience working within a global brand structure and adapting campaigns for local markets
- Familiarity with Canadian alcohol marketing regulations and compliance standards
- Prior experience in a matrixed organization or navigating complex stakeholder environments
Follow us:
Instagram @ labattbreweries
LinkedIn @ Labatt Breweries of Canada
#CorpEngComm
#LI-BF1
Required Experience:
Manager
Employment Type
Full-Time
