Senior Manager, Retail Media
Senior Manager, Retail Media
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$ 136800 - 153900
1 Vacancy
Job Description
About us
Dyson is a global technology enterprise. Were growing fast and our ambition is huge more categories more locations and more people. Dyson launched in the US in 2002 and since then operations have grown exponentially. Our US headquarters is based in Chicagos Fulton Market with another location above our Demo Store in SOHO NY. We also have employees working in field sales our service centers and in our growing number of Dyson Demo Stores across the country.
About the role
The Sr. Marketing Manager Retail Media will be the subject matter expert on our retailer digital marketing strategy over multiple key retailers and external partners overseeing performance media campaigns retailer partnership activations cross-functional alignment and reporting with a focus on hitting Dysons retailer category and company goals. This includes running a team of two to execute all media across all channels and categories. Additional responsibilities include:
Leadership of media planning evaluation and auditing:
- Working in partnership with Category heads as well as Sales leads to deliver best communications creative and placement in brand category industry and needs-based journeys.
- Key manager of the retail media agency to reach the right audience through a variety of digital channels and tactics employ new ways of advertising in the purchase journey.
- Maintain relationships with various retailer counterparts to build out strategies that help to grow the partnership.
- Management of media agency to produce meaningful post campaign analysis and improve the value of our advertising through relentless testing targeting and refining plans.
- Work with retailers to identify & implement opportunities to cross-sell and up-sell consumers within the online Dyson product selection process
- Develop annual budget and allocate across categories retailers and campaigns to align with greater business objectives
Media campaign management:
- Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports marketing activities. Provide direction conceptual and creative input into the media strategy working closely with creative teams.
- Build effective working relationships with stakeholders to ensure alignment on media plans and with the Category ecommerce Retail PR Customer Service and Owner Engagement teams to drive integrated marketing strategies to ensure all new product launches are represented correctly.
- Work with the Category Heads to fully understand category objectives and design advertising campaigns and ad copy to deliver performance accordingly to maximize our sales potential.
- Identify opportunities and develop and drive initiatives and campaigns that will increase sales.
- Manage the media budgets purchase orders and media pricing in comparison to the market and negotiation of media services where applicable.
Build develop and promote an effective team:
- Manage processes to ensure that the team is as effective as possible to meet business goals.
- Inspire lead and motivate direct reports through regular feedback 1:1s PDPs and objectives.
- Develop and upskill the team for their own continuous improvement and readiness for promotion opportunities.
- Inspire a passion for our product within the media team and the wider marketing team.
- Support media team members to ensure that they can communicate effectively throughout the organization both locally and at a Global level.
- Work closely with marketing team to influence decisions to assist US digital marketing goals.
About you
Minimum of 10 years of related experience with a Bachelors degree; or 8 years and a Masters degree; or equivalent experience which includes digital experience with a major brand media experience or digital agency and directly managing a team in a Senior level position.
Advanced knowledge/ proficiency in Microsoft Excel Word PowerPoint and Outlook required.
Experience working with a major Web analytics and reporting tool.
Must have experience working with a transactional website marketing products and services online for a consumer brand.
Proven expertise in paid media including design implementation and optimization of campaigns
Strong understanding of how creative assets influence the purchase journey
Excellent understanding of web technologies and concepts; search engines landing page design and optimization tools and trends.
Experience working with major retailers in an e-commerce environment preferred.
Previous experience working with media agency.
This position requires strong consumer media experience leadership and analytical skills.
Ability to understand the Dyson brand and uphold its integrity.
Strong communication and presentation skills.
Drive projects from concept through implementation and to analyze post-campaign results.
Thorough understanding of Dysons channels.
Must have excellent project management skills to coordination both internal and external resource in a cross-functional organization.
Project brief writing skills.
An innovative thinker with media expertise and a proven track record.
Self-starter highly developed ability to receive and give feedback as well as to set priorities.
Objective enthusiastic committed flexible.
A visionary who is always looking to learn the most cutting-edge methodologies in digital marketing.
Vigilant editing skills.
Attention to details and accuracy in reporting.
Proactive always looking for ways to improve.
Ability to travel up to 25%.
Personable ability to work well with a variety of different personality types and skill sets.
About us
Dyson is a global technology enterprise. Were growing fast and our ambition is huge more categories more locations and more people.Dyson launched in the US in 2002 and since then operations have grown exponentially. Our US headquarters is based in Chicagos Fulton Market neighborhood. We also have employees working in field sales our service centers and in our growing number of Dyson Demo Stores across the country.
Were committed to our campus culture and want to have people collaborating developing and learning from each other. By having everyone on campus together we have been able to nurture a fantastic social and dynamic environment.
Benefits
At Dyson how we reward you is linked to our high-performance culture. But its about more than salary and bonus. Through a package of financial lifestyle and health benefits we support whatever stage of life youre in and the moments that matter.
Financial benefits:
401K with up to a 4% match
Company paid Life Insurance and AD&D
Flexible Savings Account (FSA) and Health Savings Account (HSA)
Lifestyle benefits:
Competitive Paid Time Off Benefits including Separate Holiday Sick and Vacation Time
Pre-tax Commuter Benefits (applicable areas only)
Generous Child Care Leave Program
Wellness Program
Employee Assistance Program
Generous Dyson Product Discounts
Health benefits:
Multi-Level Healthcare Coverage Options
Vision & Dental Coverage
Company paid Short-Term and Long-Term Disability
Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at for more information. Dyson is an Equal Opportunity Employer.
Salary: $136800 - $153900 annually bonus opportunity
Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
Required Experience:
Senior Manager
Employment Type
Full-Time
