Digital Media Specialist & eCommerce Senior

Company Overview
Our client a market leader is one of the main distributors in Puerto Rico. The company is recognized for the strength of the brands it represents its robust distribution and sales network and its commitment to marketing and customer service. It is currently seeking a Digital Media Specialist & eCommerce Senior to join its team.

Position Summary
We are seeking a Digital Media Specialist & eCommerce Senior with proven experience in the retail and distribution industry. This role is key to designing and executing digital strategies that boost the brands online presence drive sales across digital channels and improve the customer experience through eCommerce platforms and digital media campaigns.

Key Responsibilities

• Design and implement multichannel digital media strategies (Search Display Social Video Programmatic).
• Lead the operation and ongoing optimization of the online store (proprietary platform or marketplaces).
• Coordinate performance marketing campaigns focused on conversion traffic and customer retention.
• Manage and optimize digital advertising budgets to ensure high ROAS and profitability.
• Conduct advanced performance analysis of digital and eCommerce metrics (using Google Analytics GA4 Looker Studio etc.).
• Oversee digital content processes user experience and conversion funnel optimization.
• Collaborate with sales trade marketing logistics and customer service teams to ensure an integrated and efficient digital operation.
• Identify opportunities for innovation in media automation and emerging technologies.

• Bachelors degree in Marketing Communications Advertising Digital Business or related fields.
• Minimum of 6 years of proven experience in digital media and eCommerce management within retail FMCG or distribution companies.
• Proficient in digital advertising tools (Google Ads Meta Ads LinkedIn Ads etc.).
• Experience working with eCommerce platforms (Shopify Magento VTEX WooCommerce or similar).
• Strong knowledge of data analysis and visualization tools.
• Ability to lead digital projects and coordinate cross-functional teams.
• Intermediate to advanced English proficiency (preferred).
• Certifications in Google Ads Meta Blueprint GA4.
• Experience with omnichannel strategies and CRM platforms (Salesforce HubSpot etc.).
• Knowledge of SEO email marketing and marketing automation.