Performance Marketing Director

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Performance Marketing Director

Location: London England United Kingdom (3 days a week from our London HQ)

About the role:

We are seeking an ambitious senior-minded Performance Marketing Director to spearhead our Paid Social and Search services and support our innovation in Creative Optimisation Test Learn and Connected Measurement. Reporting to the Head of Data EMEA youll lead inspire and scale our performance marketing capability at a critical point in our growth.

This is a hands-on leadership opportunity for a change-maker: youll shape a cutting-edge GenAI-powered offering direct a talented team drive best-in-class delivery and champion our integrated total social proposition. Youll collaborate widely set a commercial tone and play a pivotal role in embedding and expanding these services with our clients across the business.

What you will be doing:

• Performance Capability Leadership
  • Take ownership of our Paid Social Activation and Search service lines setting strategic vision best practices and driving ambitious growth in both areas.
  • Operate as a player-coach: hands-on in campaign strategy and execution; directing upskilling and inspiring your team to excellent outcomes.
• Paid Social Activation & Total Social Integration
  • Lead the strategy activation and optimisation of paid social campaigns across key platforms (including Meta LinkedIn TikTok and emerging channels).
  • Ensure paid media seamlessly integrates with organic social influencer and community management supporting a powerful total social offering that delivers on client and business objectives.
  • Collaborate with the audience intelligence team to activate high-value custom audiences in paid social and help develop and scale this integrated audience-led approach across the business.
  • Continuously innovate in paid social trial new formats and features introduce automation and AI tools and keep our offering at the forefront of industry best practice.
  • Build and maintain strong relationships with platform partners and tech vendors securing early access and unlocking growth opportunities for clients.
• Search & Discovery Optimisation
  • Own our approach to paid search (PPC) technical and content SEO and next-gen search-including LLM / AI-powered search and search in social ensuring comprehensive strategy and delivery.
  • Develop standardise and evolve frameworks processes and measurement approaches for optimal search performance and integration.
  • Keep our teams and clients ahead of the curve by identifying and implementing new technologies techniques and best-in-class solutions across all touchpoints.
• Creative Optimisation Test & Learn Connected Measurement
  • Collaborate with creative and strategy teams leveraging our GenAI tool Pencil for asset development leading variant testing and continuous creative optimisation and feeding paid social insights back to inform future work.
  • Embed a test and learn culture fostering experimentation data-led iteration and systematic improvement throughout your team and with clients.
  • Drive the use of connected always-on measurement frameworks (in partnership with social and analytics specialists) to clearly communicate performance impact and unlock actionable insights.
• Team Leadership Growth & Integration
  • Directly manage and develop a team of junior and mid-weight performance specialists; support their progression and foster a high-performing ambitious and accountable culture.
  • Lead integration and best practice sharing between your team in-house client teams wider social creative and analytics stakeholders ensuring seamless collaboration and value delivery.
  • Confidently deliver senior-level strategic communication-using high-quality visual and written storytelling to influence inspire and clarify outcomes for stakeholders at all levels.
  • Play a proactive role in business development: pitching presenting and embedding our performance marketing services with new and existing clients.
• Championing Change & GenAI Innovation
  • Set the tone for adopting GenAI as a core part of our client and agency offering positioning us at the leading edge of performance marketing effectiveness.
  • Inspire teams clients and the wider business on the possibilities and commercial impact of innovative integrated performance marketing.
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:

• Proven success building leading and scaling high-performing paid social and search teams ideally in an agency or hybrid in-house environment.
• Advanced hands-on knowledge of paid social (Meta LinkedIn TikTok others) PPC SEO and next-generation search (LLM / AI-powered) and an ability to create deliver and optimise full-funnel campaigns.
• Experience developing and integrating paid strategies with organic influencer and community-social elements to enable a true total social outcome.
• Proficiency with key ad and research platforms / tools (e.g. Meta Ads LinkedIn TikTok Ads Google Ads SEMrush Screaming Frog) and ease in building partnerships with tech vendors / platforms.
• Demonstrated ability to collaborate with creative strategy and data functions for creative optimisation and attribution.
• True leadership mindset: able to set direction communicate strategically (avoiding tactical or operational focus at the senior level) and instil confidence in stakeholders.
• Personally ambitious commercially astute proactive and accountable-a self-starter who thrives in a fast-paced evolving environment.
• Able to confidently engage in challenging or ambiguous scenarios clarify and resolve quickly and demonstrate senior-level resilience.
• Values-driven with a passion for innovation always learning and making a measurable business impact.
• You can be the change - you prioritise environmental responsibility social equity and economic viability and how that translates into your day-to-day role

Req ID: 13269
#LI-KA1 #LI-director #LI-Onsite

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.