Arlo Europe CRM Senior Copywriter
Arlo Europe CRM Senior Copywriter
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Job Description
Arlo Europe part of Verisure is seeking a talented innovative passionate CRM Senior Copywriter to be based in Stockholm Sweden. The role will be part of the Portfolio team and will directly report into The Head of CRM based in France and will work closely with the Marketing Department.
The companys success depends on its people and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.
About Arlo Europe
Arlo Europe part of Verisure is a leader in smart home security. We combine cutting-edge camera technology with intelligent services to give millions of families across 49 countries the clarity confidence and peace of mind they deserve.
Our mission is clear: to deliver smarter home security that connects prevents and protects with intelligence simplicity and trust. Together with millions of families we are creating safer more connected homes everywhere.
In 2019Verisure acquired all rights to Arlos European business in particular the exclusive distribution rights for Arlo branded camera products for all sales channels in Europe including e-commerce and makes us unique is that Arlo Europe operates as a start-up within a global group. This means youll benefit from a fast-moving entrepreneurial and agile environment while also enjoying the stability resources and career growth opportunities of a world-class company. Its the best of both worlds: the excitement of building something new backed by the strength of an industry leader.
At Arlo Europe youll be part of a team where your ideas and impact matter and where together we are shaping the future of safer more connected homes.
Responsibilities
- Craft clear compelling and conversion-oriented copy for CRM campaigns (email SMS push in-app etc.)
- Collaborate with CRM managers campaign strategists designers and data analysts to tailor messages based on audience segments and behavioral triggers
- Develop content calendars aligned with lifecycle marketing and promotional strategies
- Conduct A/B testing on subject lines messaging and tone; analyze performance data and optimize based on insights
- Maintain brand voice consistency across all CRM touchpoints adapting tone to fit segment channel and campaign goals
- Mentor and provide creative feedback to junior copywriters fostering best practices and collaboration
- Conduct research on customer preferences industry trends and competitor strategies to inform and refine messaging approach
- Ensure all copy meets quality benchmarksaccuracy clarity consistency and regulatory compliance (where applicable)
Location
Permanent hire based in London or Stockholm (Hybrid).
Reports and organization structure
Direct reporting line into Head of CRM France
Candidate profile
Experience and Qualifications
- Bachelors degree in Marketing Communications English Journalism or related field
- 5 years of experience in copywritingpreferably within CRM retention or lifecycle marketing roles
Competencies:
- Excellent writing editing and proofreading skills; meticulous attention to tone and detail
- Ability to craft compelling original and persuasive copy for diverse audiences and platforms.
- Skilled at defining maintaining and evolving a consistent brand tone and style.
- Ability to translate complex ideas into engaging narratives that resonate with target audiences.
- Ability to manage multiple campaigns simultaneously under tight deadlines
- Exceptional collaboration and communication skills; experience working cross-functionally
- Fluent in English speaking and writing
Strong fit with our Company DNA
- Passionate in Everything We Do: Our people have a sense of energy that is unmistakable one that drives us to delight our customers and focus on creating impact quickly.
- Committed to Making a Difference: When we say we will do something; we deliver with excellence. We are accountable focused and operate with discipline.
- Always Innovating: We believe that Innovation can be big or small; its a continuous state of mind that inspires us to think differently and always make things better. We are risk takers and we learn continuously.
- Winning as a Team: Our people know that by leveraging one anothers strengths investing in and developing our teams capability and by collaborating well we will win.
- With Trust & Responsibility: Operating with integrity is core to our success. We are humble honest and value deep mastery and expertise. We do the right thing always.
The Company
Diversity & Inclusion
Verisure is an equal opportunities employer. We recognize the richness that diversity brings and encourage applicants from all backgrounds to apply. We champion an inclusive and collaborative culture and empower all employees to succeed and grow. Please reach out to us if you have any specific requirements throughout the recruitment process we are happy to help. At Verisure we are committed to fostering a diverse and inclusive workplace recognising that diversity of thought and background only makes our teams stronger and more innovative. We reject all forms of discrimination and bias and we believe in access to opportunities for everyone regardless of gender age disability status race sexual orientation or any other status.
We Are People Who Protect People
We are the leading provider of professionally monitored alarms for residential households and small businesses in Europe.
Peace of mind for families and small businesses
We believe it is a human right to feel safe and secure. We now protect more than 5 million families and small businesses. Our service includes 24/7 monitoring expert verification and response customer care service and maintenance services and professional technical support. As well as protecting against intrusion we protect against fire attack theft life-threatening emergencies and other hazards. Verisure people are dedicated and committed and provide what we believe is the best customer service in the industry.
Leading across a broad footprint
We are the leading provider of residential and small business monitored alarms in Europe. We operate in 17 countries across Europe and Latin America. Our business is driven by organic growth based on our differentiated business model. We attract high quality customers. We work hard to ensure that our customers are happy. This contributes to an industry leading level of attrition and a long customer lifetime.
A technology-enabled human services company
Our 26000 team-mates are the foundation of our company. Our business model combines technology and human expertise to protect people. We are a human services company. More than 80% of our colleagues interact with customers every day. This connection provides the insight that inspires our innovation. These insights are a source of advantage. We leverage these insights with the significant investment we make into product and service innovation. The close customer contact also fuels the pride which drives engagement.
35 years of experience and many more to come
We have been protecting what matters most since 1988. Over that time we have expanded beyond our roots in the Nordics and Spain. We now serve most of Europe and have also established a strong presence in Latin 2017 to evolve our operating model strategic innovation operational excellence and access to talent we opened our new Group headquarters in Geneva 2019 we formed a strategic partnership with Arlo a world leader in connected cameras. Verisure acquired all rights to Arlos European business. This allows us to offer connected camera services in Europe as a complement to our professionally monitored security service. It also allows us to access new go-to-market opportunities in retail and e-commerce.
Required Experience:
Senior IC
Employment Type
Full-Time
