Web and Digital Experience Specialist

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Job Description:

Are you passionate about creating exceptional digital experiences that connect with users and drive results Join us as our Web and Digital Experience Specialist and play a lead role in shaping how students faculty and the community engage with the college online.

In this role youll be the engine behind our Drupal CMS driving implementation enhancements and optimizations that make our web presence not just functional but inspiring. Youll bring together design marketing goals and technical expertise to craft responsive accessible and user-centered web experiences that reflect our brand and support key initiatives.

Working closely with Marketing & Communications (MarCom) Enrollment Student Services Technology Services and other partners across campus youll turn ideas and data-driven insights into actionable web development stories. From website audits to conversion testing from accessibility to SEO youll ensure our digital front door is welcoming effective and aligned with institutional goals.

What youll do:

• Lead Drupal CMS implementation and enhancements.

• Perform website audits and health checks (accessibility security performance SEO etc.).

• Troubleshoot functional issues and ensure a seamless user experience.

• Work with college stakeholders to translate business needs and data-driven insights into user stories (combined with prototypes/design mockups) to guide and support technical website development.

• Manage end-to-end development cycle with MarCom and TS web teams.

• Use analytics and testing to continuously optimize web experiences.

This is your chance to combine creativity technical expertise and collaboration to make a real impact on how our audiences experience the college online.

Madison College believes every team member brings unique perspectives and experiences that enhance our ability to understand and engage with the world tackle challenges and develop innovative solutions. Come be part of our great team!

Application Instructions: upload a cover letter and resume by the first review date of September 30 2025 at 11:59pm. After this date the recruitment may close without further notice.

Position Details: This full-time salaried position offers exceptional benefits including the Wisconsin Retirement System and is located in the vibrant and diverse city of Madison Wisconsins second largest city and state capital. Madison is consistently ranked as a top community in which to work live and play and is located 125 miles northwest of Chicago and 77 miles west of Milwaukee. To learn more about what Madison has to offer you can visit .

This position works onsite at our Truax campus with opportunity for hybrid work 2-3 days per week. Hybrid schedule subject to change per college policy.

Accountabilities:

• Develops and executes web strategies aligned with institutional goals leveraging UX insights and analytics to define track and analyze KPIs report trends and apply best practices.

• Designs and maintains web content and templates develops prototypes to support user experience needs and ensures compliance with accessibility search optimization and performance standards.

• Leads and supports cross-functional web projects by collaborating with internal teams and stakeholders to document requirements implement data-informed improvements and optimize digital initiatives.

• Develops digital assets in collaboration with partners implements analytics and tracking and conducts testing to optimize user experience and boost conversion.

• Leads collaboration with web developers to resolve functional issues and optimize website health including search visibility (AEO/SEO) security and performance.

• Conducts site audits monitors performance metrics for recruitment retention and accessibility and applies data-informed enhancements to improve usability and strategic outcomes.

• Contributes to an inclusive equitable and supportive environment where everyone at the institution feels valued respected and empowered to reach their full potential.

Knowledge Skills and Abilities:

• Expertise in the use and optimization of CMS platforms.

• Skill in designing responsive accessible user experiences by applying UX principles information-architecture strategies and WCAG standards.

• Ability to coordinate and execute cross-functional web enhancementsworking with IT academic programs and MarCom teams to implement infrastructure updates and site improvements on schedule.

• Strong analytical capability with web analytics tools (e.g. Google Analytics Adobe Analytics) to interpret data and drive continual optimization for recruitment retention revenue and web user experience.

• Excellent communication and collaboration skills to train and support diverse teams translate technical concepts for non-technical audiences and build consensus across the organization.

• Skill in engaging positively with all populations and communities contributing to a safe and inclusive learning and work environment.

• Skill in effectively and respectfully communicating with others.

Qualifications:

• Minimum Education

  • Bachelors Degree. An Associates Degree may be considered with equivalent relevant additional work experience.

• Experience

  • 2-4 years of relevant professional and progressive work experience.

Madison College does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

If you are experiencing application issues please contact us at the Talent Acquisition email or HR hotline .

To ensure that emails from us regarding your application do not go to your spam folder please add the @ domain as a safe sender in your email.

Madison Area Technical College does not discriminate on the basis of race color national origin sex disability or age in employment admissions or its programs or activities. Madison College offers degrees diplomas apprenticeships and certificates in Architecture & Engineering; Arts Design & Humanities; Business; Construction Manufacturing & Maintenance; Culinary Hospitality & Fitness; Education & Social Services; Health Sciences; Information Technology; Law Protective & Human Services; Science Math & Natural Resources; and Transportation. Admissions criteria vary by program and are available by calling our Enrollment Office at or Ext. 6210. The following person has been designated to coordinate Title IX of the Education Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973 and to handle inquiries regarding the colleges nondiscrimination policies: Lisa Muchka Director Civil Rights and Compliance 1701 Wright Street Madison WI 53704 (608) 246.5221