Sr Director, Lifecycle Marketing
Sr Director, Lifecycle Marketing
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1 Vacancy
Job Description
Current Employees of LendingClub: Please apply via your internal Workday Account
LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank National Association Member FDIC. We are the leading digital marketplace bank in the U.S. having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future and our team is committed to making that a reality. Join the Club!
About the Role
Were looking for a data-driven results-obsessed lifecycle marketing leader to own and scale our lifecycle marketing strategy across the full customer journey for LendingClubs suite of lending and banking products. This role is pivotal in driving acquisition remarketing and cross-sell programs that maximize customer engagement retention and lifetime value.As the Sr Director of Lifecycle Marketing you will lead a high-impact team responsible for our owned marketing channelsincluding Email Push SMS In-Product and In-App messaging. Youll define the vision set the roadmap and oversee execution of lifecycle initiatives that directly influence revenue and customer growth.
Youll work closely with Product Data Brand and Growth Marketing teams to drive cross-functional alignment and impact.
What Youll Do
- Lifecycle Strategy & Vision: Architect and lead the end-to-end lifecycle marketing strategy across acquisition onboarding engagement retention and cross-sell. Drive measurable impact on conversion rates customer retention and LTV
- Team Leadership & Development: Manage and mentor a growing team of lifecycle marketers and operators including automation specialists. Foster a culture of experimentation accountability and performance
- Campaign Execution & Optimization: Oversee the development and launch of automated and manual campaigns across email push SMS in-app channels. Ensure campaigns are timely personalized and aligned with product and business priorities
- Segmentation & Personalization: Build sophisticated targeting strategies using behavioral demographic and transactional data. Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities
- Testing & Experimentation: Own a robust testing agenda across creative messaging and audience strategies. Leverage AI tools and predictive modeling to continuously improve campaign performance
- Product Launches & Strategic Initiatives: Serve as a key stakeholder in product launches ensuring lifecycle messaging supports adoption and engagement. Collaborate with Product and Brand teams to align messaging with customer needs and channel best practices
- Performance Analysis & Reporting: Define and track KPIs across lifecycle programs. Deliver actionable insights to senior leadership and continuously refine strategy based on performance data
- LCM Platform Ownership: Lead the strategic use of Salesforce Marketing Cloud (SFMC) and other lifecycle tools. Drive innovation through AI-powered personalization and automation
- Compliance & Best Practices: Ensure all campaigns adhere to regulatory standards and industry best practices with a strong focus on customer privacy and data protection
About You
- You have 10 years in marketing roles with deep experience in lifecycle CRM or retention marketingpreferably within consumer financial services or digital products. Proven success in scaling lifecycle programs that drive measurable business outcomes
- Strategic & Analytical: Skilled in translating data into strategy. Comfortable owning KPIs and presenting insights to executive stakeholders
- Tech-Savvy & Platform: Fluent Hands-on experience with SFMC or similar platforms (Braze HubSpot etc.). Familiarity with AI-driven personalization and marketing automation
- Collaborative Leader: Strong communicator and cross-functional partner. Able to influence across Product Data Brand and Growth teams
- Testing Mindset: Passionate about experimentation and optimization. Experienced in A/B testing multivariate testing and scaling winning strategies
Work Location
San Francisco
The above locations are eligible offices for this locations have been determined to foster in-person collaboration with this roles team or the related business lines. We utilize a hybrid work model and our teams are in-office Tuesdays Wednesdays and -person attendance is essential for this roles success and remote placement will not be offers relocation based on actual job level.
Time Zone Requirements
Primarily PT
While the position will primarily work local hours LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements
As needed travel to LendingClub offices and/or other locations as needed.
Compensation
The target base salary range for this position is 00. The base salary of the role will be determined by job-related knowledge experience education skills and location. Base salary is just one part of LendingClubs Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance employee performance and eligible earnings).
Were creating new financial services solutions for our members based on fairness simplicity and heart and we treat our employees the same way. We offer a competitive benefits package that includes medical dental and vision plans for employees and their families 401(k) match health and wellness programs flexible time off policies for salaried employees up to 16 weeks paid parental leave and more.
#LI-Hybrid
#LI-HB1
LendingClub is an equal opportunity employer and dedicated to diversity equity and inclusion in the workplace. We do not discriminate on the basis of race religion color national origin sex (including pregnancy childbirth reproductive health decisions or related medical conditions) gender gender identity gender expression sexual orientation age marital status veteran status disability status political views or activity or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability please contact us at
Required Experience:
Exec
Employment Type
Full-Time
