Marketing Executive
Marketing Executive
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Job Description
Marketing Executive
Datatonic is looking for a highly motivated and well-rounded Marketing Executive with a strong grasp of the full marketing mix to support and execute integrated B2B marketing campaigns. Youll play a key role in driving demand and pipeline generation working closely with Sales Partnerships and Product teams. This role is ideal for someone who thrives in a fast-paced results-driven environment and is passionate about delivering impactful marketing that directly supports business growth.
What youll do
Develop and execute multi-channel B2B marketing campaigns targeting enterprise audiences
Support Account-Based Marketing (ABM) initiatives to engage high-value accounts in close alignment with sales
Partner with the sales team to build pipeline influence deal velocity and provide relevant collateral and tools
Track and measure marketing influence on pipeline and revenue; adapt strategy based on performance data
Create compelling content including case studies whitepapers emails landing pages and sales assets
Ensure content aligns with brand messaging and supports the buyer journey across all stages
Plan and deliver events webinars and trade shows to engage and convert prospects
Manage and grow strategic partner marketing relationships to extend reach and co-create campaigns
Monitor and report on campaign performance ROI and key marketing KPIs
Use performance insights to optimize campaigns and demonstrate marketings contribution to revenue
What youll bring
Experience in a B2B marketing role ideally within enterprise or tech
Strong understanding of the full marketing mix with experience in both digital and offline channels
Hands-on experience with ABM campaign management and content development.
Proven track record in working closely with sales teams to build and accelerate pipelines
Familiarity with CRM and marketing automation tools (Salesforce HubSpot Marketo etc.).
Analytical mindset with experience in pipeline tracking and ROI reporting
Project Management Organisation Stakeholder Management Communication & Agility
Whats in It for You
We believe in empowering our team to thrive with benefits including:
Holiday: 20 days of paid vacation per calendar year (Public Holidays for your Province of Residence)
5 Wellness days (sickness personal time mental health)
5 Lifestyle days (religious events volunteer day sick day)
Matching Group Retirement Savings Plan after 3 months
Competitive Group Insurance plan on Day 1 - individual premium paid 100%!
Virtual Medicine and Family Assistance Program - 100% employer-paid!
Home office budget - We are 100% remote!
CAD $70/month for internet/phone expenses
CAD $1500 every 3 years for tech accessories and office equipment (monitor keyboard mouse desk etc.) starting on Day 1
Company-supplied MacBook Pro or Air
CAD $400/year for books relevant app subscriptions or an e-reader.
Opportunities for paid certifications
Opportunities for professional and personal learning through Udemy Business
Regular company off-sites and meetups
Why us
Datatonic is a UK-based company with an Americas division located in Canada. The Canadian team operates remotely with members distributed across North and South America. This role is open to candidates located anywhere in Canada.
Join us to work alongside AI enthusiasts and data experts who are shaping tomorrow. At Datatonic innovation isnt just encouraged - its embedded in everything we do. If youre ready to inspire change and deliver value at the forefront of data and AI wed love to hear from you!
Employment Type
Full-Time
