Senior Specialist, Targeted Marketing
Senior Specialist, Targeted Marketing
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Job Description
Federated Co-operatives Limited (FCL) is hiring a Senior Specialist Targeted Marketing on a temporary basis (term up to 15 months).
Join a fast-evolving marketing team driving digital first campaigns within the Co-operative Retailing System (CRS). If youre passionate about blending creativity with analytics thrive in a fast-paced collaborative environment and love turning insights into marketing magic we encourage you to apply!
This position can be a hybrid or remote opportunity. Members of this team are primarily based out of Saskatoon SK and come into the office once a week. However location may be flexible depending on the candidate.
What youll do:
- Plan and execute data-driven campaigns and targeted customer journeys to be executed through Salesforce Marketing Cloud (SFMC) platform using a breadth of data and insights to drive results.
- Analyze campaign performance with the Marketing Analytics and Targeted Marketing teams using real-time data to optimize digital marketing effectiveness on owned digital channels.
- Collaborate with commodity teams customer experience (CX) Digital Experience (DX) CRM and local Co-op marketers to align fast-paced digital campaigns with sales targets and promotional strategies.
- Lead projects designed to enhance our capabilities and effectiveness to deliver targeted customer-centric digital marketing through owned channels including email and app.
- Adapt marketing tools and platforms by staying current on AI and tech advancements ensuring the team maximizes FCLs marketing technology investments.
Who youll work with:
The successful candidate will report to the Senior Manager Targeted Marketing on a team that valuescuriosity adaptability and collaboration. Youll also work closely with CX EIM commodity leaders and local Co-op partners to implement and optimize digital marketing platforms.
Why it matters:
We help local Co-ops grow and thrive by offering a range of professional services including marketing market research information technology human resources accounting risk management and business development.
Who you are:
You are looking for a career in Marketing and:
- Have 6-9 years of relevant progressively responsible marketing experience.
- Have a bachelors degree in commerce preferably majoring in marketing (a combination of relevant education and experience may be considered).
- Any background in Salesforce Marketing Cloud campaign management and marketing analytics are assets.
What we offer:
- Competitive salaries short-term incentives a comprehensive benefits package and an employer-contributed pension plan.
- Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.
- As a co-operative we do business differently. We believe in working together to serve Western Canadians delivering profits back to our communities and investing in sustainable growth. To learn more about who we are and what we offer visit.
We thank all candidates for their interest however only those selected to continue in the recruitment process will be contacted. FCLHP
As this position is considered a position of trust you may be required to complete a criminal record check in accordance with FCL policies.
FCL embraces diversity and inclusion. Were working to create a workforce that is as diverse as the communities we serve and an environment where every team member brings their whole self to work. We believe all candidates should feel at home with us and be given the opportunity to fully participate during the recruitment process.
Required Experience:
Senior IC
Employment Type
Full-Time
