Digital Marketing Contractor
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Job Summary
Job Summary
Responsible for implementing and optimizing digital marketing and e-commerce strategies that produce interest across all stages of the buyers journey and generate revenue. This entrepreneurial person will be tasked with increasing the online traffic and e-commerce revenue for select Precept brands. This is an independent contractor position and more details will be discussed upon interview.
Duties and Responsibilities
- Responsible for channel management across email SEM SEO affiliate paid social Google Ads and other new marketing channels.
- Experience in structuring campaigns testing ad copy researching keywords and building audiences.
- Able to build a customer audience lifecycle marketing plan (new customer acquisition retention and reactivation) for digital marketing investments across channels.
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes performance based on the insights.
- Plans executes and measures experiments and conversion tests.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Brainstorms new and creative growth strategies through e-commerce and digital marketing.
Requirements and Qualifications
- Proficiency using third-party analytics platforms (Google Analytics) Google Ads (AdWords) and Facebook Ads Manager.
- Experience working with e-commerce platforms like Shopify Plus Klayvio/Mail Chimp Google Analytics ZenDesk and more.
- Experience with campaign reporting and data analysis.
- Experience in optimizing landing pages and user funnel
- Experience with A/B and multivariate test & learning.
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Working knowledge of HTML CSS and JavaScript.
- Strong analytical abilities and quantitative skills.
- entrepreneurial approach and comfortable with ambiguity.
- Natural curiosity and desire to continuously learn.
Required Experience:
Contract
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
Seattle-based Precept Wine is the largest privately held wine producer in the Pacific Northwest and a top 13 American wine producer. With deep roots representing more than 30 years of Northwest investments in the wine industry, Precept owns and maintains nearly 5,000 planted vineyard ... View more
