drjobs Digital Marketing Contractor

Digital Marketing Contractor

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1 Vacancy
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Job Location drjobs

Seattle - USA

Hourly Salary drjobs

$ 25 - 40

Vacancy

1 Vacancy

Job Description

Job Summary

Responsible for implementing and optimizing digital marketing and e-commerce strategies that produce interest across all stages of the buyers journey and generate revenue. This entrepreneurial person will be tasked with increasing the online traffic and e-commerce revenue for select Precept brands. This is an independent contractor position and more details will be discussed upon interview.

Duties and Responsibilities

  • Responsible for channel management across email SEM SEO affiliate paid social Google Ads and other new marketing channels.
  • Experience in structuring campaigns testing ad copy researching keywords and building audiences.
  • Able to build a customer audience lifecycle marketing plan (new customer acquisition retention and reactivation) for digital marketing investments across channels.
  • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes performance based on the insights.
  • Plans executes and measures experiments and conversion tests.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Brainstorms new and creative growth strategies through e-commerce and digital marketing.

Requirements and Qualifications

  • Proficiency using third-party analytics platforms (Google Analytics) Google Ads (AdWords) and Facebook Ads Manager.
  • Experience working with e-commerce platforms like Shopify Plus Klayvio/Mail Chimp Google Analytics ZenDesk and more.
  • Experience with campaign reporting and data analysis.
  • Experience in optimizing landing pages and user funnel
  • Experience with A/B and multivariate test & learning.
  • Experience in setting up and optimizing PPC campaigns on all major search engines.
  • Working knowledge of HTML CSS and JavaScript.
  • Strong analytical abilities and quantitative skills.
  • entrepreneurial approach and comfortable with ambiguity.
  • Natural curiosity and desire to continuously learn.

Required Experience:

Contract

Employment Type

Contract

Company Industry

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