Vice President, Marketing
Vice President, Marketing
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Job Description
Description
Tyler Technologies is seeking a dynamic strategic and results-driven Vice President of Marketing to lead a large cross-functional marketing organization. This senior executive will play a pivotal role in planning developing and executing high-impact marketing strategies across multiple business VP of Marketing will partner with senior business and sales executives to develop and deliver marketing strategies that directly impact business results including brand visibility revenue growth acceleration and improved client engagement and retention.
This individual must be a seasoned marketing leader with a proven track record for delivering measurable business results through their effective leadership of large multi-disciplined marketing teams including market strategy branding campaigns & promotions content marketing events and trade shows. The Vice President of Marketing is a key member of Tylers senior marketing leadership team and reports directly to the Chief Marketing Officer.
Responsibilities
The Vice President of Marketing will require strong business and financial acumen to successfully accelerate top-line revenue growth and optimize team operations to increase the long-term profitability of multiple business divisions.
Strategic Leadership & Planning:
- Develop and own the overarching marketing strategy aligned with company goals and group/division specific business objectives.
- Partner with business presidents sales executives product teams client success and operations teams to create marketing growth plans that directly support business and corporate growth priorities.
- Lead annual business marketing planning processes including budgeting resource allocation and goal setting.
Cross-Functional Team Leadership:
- Lead and inspire a high-performing multidisciplinary marketing team including brand demand generation content digital events and trade shows.
- Foster collaboration and alignment between marketing sales sales enablement product client success and business leadership teams.
- Ensure consistent communication of strategy goals performance and impact across teams to drive accountability and transparency.
- Culture builder able to lead marketing team through change with a focus on developing talent and building high-performance teams.
Demand Generation:
- Oversee the development and execution of full-funnel demand generation strategies aligned to business growth goals.
- Partner closely with Corporate Brand and Marketing Shared Services teams to prioritize the design development orchestration and delivery of marketing programs.
- Uniquely drive marketing-sourced and marketing-influenced lead pipeline growth across each business division.
- Collaborate closely with Sales and Sales Enablement to ensure effective lead hand-off pipeline conversion and closed-loop reporting.
Brand:
- Lead the development and delivery of differentiated portfolio positioning and product messaging.
- Protect and strengthen Tylers brand by ensuring consistency of brand messaging across all channels and customer touchpoints.
Customer Marketing & Retention:
- Develop lifecycle marketing programs that increase product adoption expansion and customer loyalty.
- Lead strategies for creating customer advocacy programs case studies and testimonials that support brand credibility and sales efforts.
Data Analytics & Optimization:
- Define and monitor KPIs and impact measures to assess marketing effectiveness and ROI.
- Use data-driven insights to plan develop and optimize campaigns content and channels to maximize marketing ROI and business impact.
- Foster a team culture that is impact-driven and in constant pursuit of continuous improvement.
Budget Management:
- Oversee the development and active management of marketing budgets across multiple business divisions marketing programs and channels.
- Regularly report marketing ROI and business impact to Division Presidents and key business leaders
Qualifications
- Bachelors degree in Marketing Business Administration or a related field; MBA preferred.
- 15 years of progressive marketing leadership experience
- Proven experience leading large multi-disciplined marketing teams in B2G B2B SaaS or multi-division environments.
- Strong understanding of integrated marketing strategy GTM planning demand generation and brand building.
- Demonstrated success in partnering with sales and business leadership to drive revenue and customer growth.
- Deep knowledge of marketing analytics marketing technologies digital channels trade shows and events
- Strong understanding of marketing best practices and ability to grow and develop talent across marketing disciplines
- High capacity for managing multiple projects simultaneously and ability to meet tight deadlines
- Exceptional analytical and problem-solving abilities with a data-driven mindset
- Experience managing annual operating budgets of $10M
- Excellent communication collaboration and negotiation skills to work effectively with cross-functional teams and external partners
- Strong collaborator with exceptional relationship-building skills
- Intellectual curiosity including an interest in and capacity for highly complex technical issues
- Ability to embrace and lead change effectively in a matrixed company in the midst of a significant transformational shift.
Required Experience:
Chief
Employment Type
Full Time
