Direct Marketing Campaign Manager
Direct Marketing Campaign Manager
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Salary Not Disclosed
1 Vacancy
Job Description
OVERALL ROLE PURPOSE
The CRM Campaign Manager is responsible for planning executing and optimising customer engagement campaigns across email SMS in-app and other owned channels. This role ensures that lifecycle communications are personalised timely and drive measurable impact on customer retention conversion and engagement.
Your role will involve the following:
Campaign Strategy & Planning
- Work with CRM Lead/Head of Marketing to define campaign objectives aligned to business goals.
- Translate customer insights event/attribute data and lifecycle moments into targeted campaigns.
- Develop test-and-learn roadmaps for subject lines content timing and segmentation.
Campaign Execution
- Own end-to-end campaign delivery: briefing building testing and deploying across channels.
- Collaborate with the Creative/Content Specialist (design & copy) to ensure messaging and visuals align with brand tone.
- Manage campaign calendars and ensure alignment with wider marketing initiatives.
Segmentation & Personalisation
- Partner with Data / Insights team to refine audience segments and targeting strategies.
- Leverage behavioural and transactional data to create personalised experiences.
- Ensure campaigns comply with POPIA and consent-based marketing rules.
Performance & Optimisation
- Monitor campaign performance in real time.
- Conduct post-campaign analysis to identify opportunities for improvement.
- Recommend data-driven changes to targeting messaging or cadence.
Cross-functional Collaboration
- Work closely with Digital Brand and Content teams to ensure consistent messaging across channels.
- Liaise with Tech/Product for trigger setup and marketing automation flows.
- Provide input to loyalty/retention strategy and contribute to broader lifecycle marketing.
SUCCESS MEASURES
- Retention & Loyalty: Increase in repeat usage / frequency of engagement.
- Campaign Performance: Open rates CTRs conversion rates.
- Revenue Impact: % contribution of CRM campaigns to revenue growth.
- Engagement: Reduction in churn rates increase in active user base.
- Operational: Campaign delivery on time and error-free.
- Experimentation: Number of A/B or multivariate tests run and learnings adopted.
THE SKILLS AND EXPERIENCE WERE LOOKING FOR
- 35 years experience in CRM campaign management or lifecycle marketing.
- Strong understanding of segmentation personalisation and customer lifecycle journeys.
- Experience across different channels (Email required advantageous to have push notifications SMS and Whatsapp experience).
- Hands-on experience with marketing automation platforms (e.g. Braze HubSpot Salesforce Marketing Cloud Mailchimp Iterable etc.).
- Strong data literacy: ability to interpret reports dashboards and translate insights into action.
- Excellent project management skills and attention to detail.
- Strong collaboration and communication skills.
- Experience in fintech/financial services or e-commerce environments and exposure to loyalty/rewards programs preferred.
- Understanding of POPIA / GDPR compliance is advantageous.
Please note that all appointments are subject to our background checking process which may include Credit Criminal and any other job inherent checks
Required Experience:
Manager
Employment Type
Full-Time
