Commercial Marketing Manager - 12 Month Temporary Contract
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Salary Not Disclosed
1 Vacancy
Job Description
- Work within a highly dynamic business with the energy and style of a start-up
- Be part of building a business thats launching new products and events at scale
- Take the opportunity to accelerate your career and make a real impact
The Role
This is a contractor temporary role for a 12 month period.
We are seeking a demand & lead generation marketer who will be responsible for the strategy and execution of commercial marketing programs that capture and nurture exhibitor leads across multiple this role youll be responsible for programs to generate and nurture leads across all stages of the funnel via content SEM email retargeting events and targeted social advertising.
The individual will be digitally savvy analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be a brilliant communicator and stakeholder manager supporting the sales team by delivering leads of exhibitors for our shows and looking after the entire exhibitor journey.
Key Responsibilities
PLANNING & CAMPAIGN MANAGEMENT
- Build a funnel-based demand gen / lead gen strategy to deliver the highest quality qualified leads to our commercial teams
- Build ABM strategies for key clients
- Build operational implementation plans and ensure adherence to deadlines (including Gantt charts Time & Action Plans Content Calendars Budget Trackers)
- Identify target segments to build engage and deliver MQLs to the commercial team
- Develop demand gen / lead gen marketing budgets in line with plans and maintain budget trackers
- Optimise spend across marketing channels
- Build website strategy on relevant landing pages to maximise relevant traffic and conversion to lead generation activities
- Sales alignment and process: how leads are handed off to the sales team (MQL to SQL) to align on lead quality and more efficient lead qualification with regular feedback loops
ANALYSIS & INSIGHT
- Monitor campaign performance produce monthly MQL reports including the changes you will make to campaign execution based on data insights
- Share relevant insights with sales and event team to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Work with data & insights specialists to capture relevant and timely data (ensuring accurate tagged data is collected and standardised across all of your lead generation activities)
- Work with internal teams to ensure data governance and data management policies are adhered to
- Use recommended campaign analytics dashboards daily to monitor performance
- Build a culture of testing and metrics-driven decision making in the team
MARKETING EXECUTION
- Identify target universe and key segments within target universe
- Output multi-channel campaigns across email marketing paid search and paid social remarketing web and social
- Write copy to reach engage and convert potential exhibiting universe into warm leads
- Use of CRO to optimise your online activity consistently
- Monitor and adjust digital marketing activity based on performance metrics
- Ensure all marketing collateral email marketing website content and digital marketing is thoroughly proofed adheres to brand guidelines and agreed Informa standards.
Qualifications :
Background Knowledge Skills & Experience:
- Demand generation / lead generation experience
- Full funnel marketing experience
- Excellent analytical skills
- Can-do attitude
- Database development and growth including segmentation / advanced targeting
- Building relationships with partners and stakeholders
- Analytical and questioning mindset
- Salesforce Experience
- Email marketing experience
- Strong copywriting skills
- Deadline and target driven
- Excellent verbal and written communication skills
Desirable
- Experience of using marketing automation technology (preferably Eloqua)
- Experience of working with CMS platforms (but coding knowledge not required)
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
The right candidate is an accomplished commercial marketer focused on the generation of new leads and nurture of our lapsed customers.
Additional Information :
Please note this is a contractor position which does not include FTE role benefits.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
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