Sales Manager MICE (Indian Market)

Shangri-La Barr Al Jissah Muscat Sultanate of Oman

Nestled in between the dramatic backdrop of rugged mountains and the pristine waters of the Sea of Oman Shangri-Las Barr Al Jissah Resort and Spa is set on 124 acres of stunning scenery and home to three spectacular hotels: the family orientated Al Waha comprises 262 rooms the diverse Al Bandar comprises 198 deluxe rooms and the luxurious and most exclusive Al Husn has 180 elegantly appointed guestrooms and suites. The resort also features 22 Food and Beverage outlets 1056 sqm ballroom with 8 breakout rooms wide variety of recreational facilities and a spa with 12 treatment villas.

Sales Manager MICE (Indian Market)

The Sales Manager MICE (Indian Market) is responsible for driving Meetings Incentives Conferences and Exhibitions (MICE) business from the Indian market segment. This role focuses on developing strong client relationships maximizing revenue opportunities and ensuring seamless event execution in collaboration with the Groups & Events Rooms and F&B divisions. The incumbent will actively source negotiate and contract group business from India positioning Shangri-La as the preferred venue for high-profile corporate and social events.

Key Responsibilities

Sales & Business Development

• Develop and execute a proactive sales strategy to secure MICE business from the Indian market.
• Identify qualify and convert potential accounts into confirmed business through effective networking prospecting and relationship management.
• Conduct regular sales calls trade visits and participate in roadshows exhibitions and sales missions targeting Indian corporates travel agents and event planners.
• Prepare tailored proposals and contracts that align with client requirements while ensuring profitability.

Market Intelligence & Strategy

• Monitor competitor activities market trends and client preferences in the Indian MICE sector.
• Provide regular market intelligence reports and recommendations to the Director of Sales & Marketing.
• Develop packages promotions and partnerships to capture a greater share of the Indian market.

Client Relationship Management

• Build and maintain strong relationships with key decision-makers in Indian corporates associations and travel partners.
• Conduct site inspections familiarization trips (FAMs) and client entertainment activities to showcase Shangri-Las offerings.
• Ensure personalized service and timely follow-ups to maintain long-term client loyalty.

Event Coordination & Collaboration

• Work closely with the Groups & Events F&B and Rooms divisions to ensure smooth execution of contracted MICE business.
• Communicate client requirements clearly to operational teams to guarantee flawless delivery of events.
• Attend pre-conference meetings and conduct post-event feedback sessions to strengthen client relationships.

Financial Management

• Achieve and exceed sales targets for revenue and room nights from the Indian MICE market.
• Ensure accurate forecasting of MICE revenues and pipeline updates.
• Negotiate rates and packages in line with company guidelines ensuring profitability.

Administration & Reporting

• Maintain accurate records of sales activities contracts and client communications in the CRM system.
• Provide weekly monthly and quarterly reports on performance sales pipeline and conversion ratios.
• Support the Director of Sales & Marketing with strategic planning and budgeting for the Indian market.

Teamwork & Representation

• Represent Shangri-La at trade fairs exhibitions and networking events in India and internationally.
• Collaborate with regional and global sales offices to maximize exposure in the Indian MICE segment.
• Work closely with marketing to create targeted campaigns and promotional materials for Indian clients.

Key Competencies

• Strong sales and negotiation skills with a proven record in the Indian MICE market.
• Excellent communication and presentation abilities both in-person and virtual.
• Cultural awareness and sensitivity to Indian business practices and client expectations.
• Proficiency in CRM systems Microsoft Office and digital sales platforms.