UX Writer:W1
UX Writer:W1
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Job Description
Who are we
Founded in 2014 by Khadim Batti and Vara Kumar Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle from ideation to training to the deployment of software. Driving user productivity ensuring process compliance and improving user experience of internal and customer-facing applications.
Spearheading the category with serial innovation and unmatched customer-centricity Whatfix is the only DAP innovating beyond the category positioning itself as a comprehensive suite for GenAI-powered digital adoption analytics and application simulation. Whatfix product suite consists of 3 products - DAP Product Analytics and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.
Whatfix has seven offices across the US India UK Germany Singapore and Australia and a presence across 40 countries.
Customers: 700 enterprise customers including over 80 Fortune 500 companies such as Shell Microsoft Schneider Electric and UPS Supply Chain Solutions.
Investors: Raised a total of $270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments Eight Roads Ventures (A division of Fidelity Investments) Dragoneer Investments Peak XV Partners and Stellaris Venture Partners.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth Whatfix is among the Top 50 Indian Software Companies as per G2 Best Software Awards.
- Recognized as a Leader in the digital adoption platforms (DAP) category for the past 4 years by leading analyst firms like Gartner Forrester IDC and Everest Group.
- The only vendor recognized as a Customers Choice in the 2024 Gartner Voice of the Customer for Digital Adoption Platforms has once again earned the Customers Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a high CSAT of 99.8%
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500 North America for Fourth Consecutive Year
- Won the Silver for Stevies Employer of the Year 2023 Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
- On the G2 peer review platform Whatfix has received 77 Leader badges across all market segments including Small Medium and Enterprise in 2024 among numerous other industry recognitions.
About the Role
UX writing sits within our Platform Tribe in a Shared Services Pod composed of Product Designers UX Writers and Developers. This team works across all Tribes and Pod to systematically elevate holistic product design content and development solutions.
As a W1 or W2 Writer on this team you will support our W3 writer. UX writing and strategy as a practice is integral to a unified modernized user-friendly and cohesive end-to-end Whatfix product narrative and experience. It not only increases the usability of the Whatfix product but also the ability and speed with which our customers gain value from our product.
The shared services core product is Navi our design the same way a design system attempts to systematize UI it also systematizes the way we handle content patterns like:
- Voice and tone
- Naming and labeling
- Grammar vocabulary and terminology
- Defining and framing new and existing product concepts and how they fit together as a whole
- Situational educational celebratory introductory motivational or error guidance and content
- Approach to internationalization
- Approach to accessibility
- Information and content architecture
What you will do
In a supporting role to the UXC W3 you will help define prioritize integrate systematize and measure content across the product. Youll contribute to the creation delivery and governance of content that is clear consistent user-centered and aligned with UX heuristics.
Navi foundations and component guidance:
- Document and share best practices for content within the Navi Design System to ensure clarity and consistency.
- Create foundational content standards including voice tone and terminology.
- Develop guidelines for various in-product scenarios (e.g. educational celebratory error messaging).
- Shape content strategies for internationalization and accessibility.
- Define component-level content and accessibility guidelines to support designers and product managers.
Cross-product guidance:
- Partner with UX designers and product managers to to improve content across the Whatfix experience ensuring content and design work together to meet user needs.
- Help plan and write content for large cross-pod initiatives like Navigation Notifications Search Browse Homepage.
- Write and refine UX content such as UI labels microcopy feature names and contextual messaging.
- Audit existing content and ensure consistency usability and adherence to best practices.
Research and measurement:
- Collaborate with UX researchers to conduct user research that will assist in crafting data-driven content
- Contribute to defining success metrics and assessing content usability to ensure continuous improvement.
You Might Be a Good Fit If You Have
- 12 years of experience in UX writing.
- A portfolio that shows a strong understanding of UX and content strategy principles.
- Familiarity with design systems and their role in scalable product development.
- Experience collaborating with cross-functional teams in a fast-paced product environment.
#LI: #Onsite
#WorkType: #Onsite
Note:
We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust Do it as you own it;
We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race religion color national origin ethnicity gender sexual orientation age marital status veteran status or disability status
At Whatfix we deeply value collaboration innovation and human connection. We believe that being together in the office five days a week fosters open communication strengthens our sense of community and accelerates innovationultimately helping us achieve our goals more effectively. At the same time we recognize the importance of flexibility in balancing personal and professional priorities. To support this we offer the option to work from home up to two days per month.
In any situation that requires additional flexibility were open to considering exceptions on a case-by-case basis to ensure youre supported in managing both work and life seamlessly.
Perks & Benefits (India)
- Flexible Paid Time Off
- Uncapped Incentives and Bonus plans
- Competitive equity plans
- Best-in class medical Insurance coverages.
- Education Sponsorship
- Free Lunch & Dinner Buffet
- Doorstep Cab Drop Facility
- Internal Job Transfer & global mobility programs
- Scope to represent Whatfix at global events.
- We also provide an opportunity for many employees (especially those in GTM teams) to travel to meet our global customers & prospects in-person.
Employment Type
Full-Time
