B2B Sr. Product Marketing Manager

As a Product Marketing Manager embedded in our marketing team this role is dedicated to creating compelling product narratives messaging and communications. The primary focus is on how our products are spoken about publiclyacross campaigns collateral and communication channelsto ensure clear differentiated and engaging language that connects with our audiences.

Responsibilities

• Translate product features and value propositions into concise customer-centric benefit statements for marketing materials and campaigns.
• Develop product positioning frameworks and messaging guides that shape how products are described to both internal stakeholders (product sales engineering etc.) and external customers.
• Collaborate with brand content and design teams to ensure consistency of product language across all outbound communicationswebsite ads emails social brochures and more.
• Craft storytelling concepts and product narratives that drive awareness and spark interest adapting language for different customer segments and channels.
• Review and edit all product-related content for clarity tone and fidelity to positioning.
• Partner with product managers to gain a deep understanding of the product but remain accountable for how the product is presented in marketing channels not usage analytics or reporting.
• Gather competitive intelligence and market trends to inform and differentiate product messaging interview customers and bring insights to product sales and marketing.
• Educate marketing and sales teams on key product messages and enablement materials.

Qualifications

• 5 years experience in product marketing content development or brand messaging.
• Exceptional written and verbal communication skills; ability to simplify complex topics.
• Experience building and maintaining messaging guides and positioning statements.
• Highly collaborative with a proven record supporting brand creative and campaign teams.
• Strong analytical mindset to inform messaging (but not required to report on product usage).
• Familiarity with competitive analysis and value proposition development.

Skills

• Messaging & Content Development
• Product Positioning & Storytelling
• Cross-team Collaboration
• Copywriting & Editing
• Marketing Materials Creation

This position is ideal for someone who thrives on shaping how products are communicated and is passionate about building language that resonates with customerswithout the technical or analytic demands of product usage reporting.