Marketing Automation Implementation Specialist - Adobe Marketo
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
For interested applicants click the apply button or you may reach out to Alfher Hidalgo at /Alfher for faster processing. Thank you!
Adobe Marketo Contractor Summary - Looking to identify a resource to oversee and manage the implementation of Adobe Marketo. Willing to support West Coast working hours.
- Implementing and managing marketing automation systems using Adobe Marketo.
- Collaborating with marketing teams to create and execute automated campaigns.
- Analyzing data and optimizing workflows to improve marketing performance.
- Staying updated on industry trends and best practices in marketing automation.
- Ensuring compliance with data protection regulations in all automation processes.
Resources experience should align with the following:
- Proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
- Marketo Certified Expert (MCE) or higher (e.g. Marketo Certified Solutions Architect).
- Familiarity with Adobe Experience Cloud ecosystem and how Marketo fits in.
- Strong knowledge of Marketo Smart Campaigns Programs Smart Lists and Tokens.
- Ability to set up and optimize nurture campaigns lead scoring and segmentation.
- Experience integrating Marketo with CRM systems (in our case Microsoft Dynamics)
- Familiarity with data governance deduplication and database management.
- Understanding of Marketo Landing Page and Email Template customization (HTML/CSS)
- Ability to map business goals to marketing automation strategy.
- Experience designing lead lifecycle models and revenue funnels.
- Expertise in engagement programs ABM (Account-Based Marketing) and personalization.
- Knowledge of GDPR CCPA and other data privacy regulations relevant to marketing automation
- Clear implementation methodology (e.g. phased rollout vs. full migration)
- Ability to provide a project plan milestones and timelines
- Strong communication skills for working with marketing sales and IT stakeholders
- Willingness to train internal teams on Marketo best practices
- Documentation deliverables (campaign setup guides process flows playbooks
Required Experience:
Unclear Seniority
Key Skills
- Employee Orientation
- Dayforce
- Human Capital Management
- Visio
- Business Process Modeling
- Process Mapping
- Ceridian
- Smartsheet
- Salesforce
- Peoplesoft
- Project Management
- Microsoft Project
