Digital Marketing Lead - 12 month fixed term contract

dunnhumby is the global leader in Customer Data Science empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail one of the worlds most competitive markets with a deluge of multi-dimensional data dunnhumby today enables businesses all over the world across industries to be Customer First.

dunnhumby employs nearly 2500 experts in offices throughout Europe Asia Africa and the Americas working for transformative iconic brands such as Tesco Coca-Cola Meijer Procter & Gamble and Metro.

Digital Marketing Lead 12 month fixed term contract

Were looking for a results-driven B2B Digital Marketing specialist to lead our digital marketing on a 12 month maternity cover. Youll lead dunnhumbys global digital marketing strategy managing key high-profile projects such as build of our new corporate website migration to our new CRM (Salesforce) alongside developing and optimising our digital channels platforms and marketing campaigns to grow brand awareness and increase engagement with our target audience of retailers and brands.

What youll do

A true digital marketing expert youll own our strategy and platforms website build social channels digital advertising and CRM turning them into dynamic engines that not only drive traffic but produce quality leads through an unparalleled user experience.

Influencing senior stakeholders around the globe youll craft ingenious digital strategies tailored for diverse markets working with in-region teams and content specialists to help dunnhumby connect with buyers turning engagement into an art form and propelling opportunity and revenue.

With unmatched knowledge of the latest digital marketing tech trends and channel development youll have advanced understanding of how CRM and CMS platforms should integrate to drive greater impact and ROI of our digital activities.

Key responsibilities

• Strategy - oversee and implement a comprehensive B2B digital marketing strategy to drive lead generation and brand awareness.
• Website lead the development and build of our new website and SEO strategy managing external agency partner outputs. Manage communications to and input from key stakeholders ensuring project is aligned to strategic vision and delivered on time and within budget.
• Social media - Manage and optimise paid advertising campaigns (LinkedIn Ads etc.) to maximize ROI develop and oversee paid and organic social media strategies on LinkedIn to increase brand visibility and engagement.
• Analytics and Reporting determine metrics and monitor KPIs using data-driven insights to continually optimize digital marketing efforts.
• Budget management determine allocation of digital marketing budget across best performing channels and external agency partners to optimise ROI
• Team management manage and mentor digital marketing executive allocating responsibilities and overseeing their work. Support digital developer with workload. Run weekly team meetings.
• Stay abreast of industry trends and leverage AI platforms and digital tools to create efficiencies and optimise our digital marketing processes.

What youll need

• Experience of leading digital marketing strategy for B2B organisation ideally from technology SaaS data analytics or media sectors
• Experience of managing website build and development optimising user experience increasing engagement and conversion
• Demonstrable experience of managing SEO LinkedIn advertising (paid and organic) lead generation and CRM
• Expertise in GA4 Salesforce
• Strong analytics and creative thinking
• Digital marketing qualification desirable

What you can expect from us

We wont just meet your expectations. Well defy them. So youll enjoy the comprehensive rewards package youd expect from a leading technology company. But also a degree of personal flexibility you might not expect. Plus thoughtful perks like flexible working hours and your birthday off.

Youll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble small-business feel that gives you the freedom to play experiment and learn.

And we dont just talk about diversity and inclusion. We live it every day with thriving networks including dh Gender Equality Network dh Proud dh Family dh One dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

Our approach to Flexible Working

At dunnhumby we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others so if this is important to you please raise this with your recruiter as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)