Product Marketing Manager, Food & Beverage Vertical
Product Marketing Manager, Food & Beverage Vertical
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Salary Not Disclosed
1 Vacancy
Job Description
Since we opened our doors in 2009 the world of commerce has evolved immensely and so has Square. After enabling anyone to take payments and never miss a sale we saw sellers stymied by disparate outmoded products and tools that wouldnt work together.
So we expanded into software and started building integrated omnichannel solutions to help sellers sell online manage inventory offer buy now pay later functionality book appointments engage loyal buyers and hire and pay staff. Across it all weve embedded financial services tools at the point of sale so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth enabling sellers to capture the next generation shopper increase order sizes and compete at a larger scale.
Today we are a partner to sellers of all sizes large enterprise-scale businesses with complex operations sellers just starting as well as merchants who began selling with Square and have grown larger over time. As our sellers grow so do our solutions. There is a massive opportunity in front of us. Were building a significant meaningful and lasting business and we are helping sellers worldwide do the same.
The Role
Since 2009 Square has redefined commercefrom enabling simple card payments to building integrated solutions that help sellers run and grow their businesses. With tools spanning POS online ordering payroll marketing loyalty and embedded financial services we support businesses of all sizes across every stage of their journey. Square for Restaurants is one of our fastest-growing verticals serving everyone from ambitious QSRs to established multi-location operators. As the food & beverage industry evolves Square is building the next generation of restaurant tools to meet modern challenges.
We are looking for a Product Marketing Manager to join the Food & Beverage this role you will lead go-to-market efforts for new and existing products within our restaurant ecosystemincluding POS KDS Kiosk integrations and platform tools. You will partner closely with product sales creative and channel teams to shape strategy and drive adoption across multiple segments.
This role reports to the Head of Product Marketing F&B and plays a pivotal part in shaping the future of how we bring restaurant solutions to market.
You Will
- Lead GTM Strategy & Execution: Own positioning messaging segmentation and launch plans for F&B products and features
- Understand the Market: Conduct quantitative and qualitative research to develop deep empathy for our F&B customers and identify opportunities for differentiation.
- Drive Product Adoption: Develop full-funnel GTM strategies using paid owned and earned channels in collaboration with channel marketing and growth teams.
- Influence the Roadmap: Serve as the voice of the customer in product development by identifying unmet needs and surfacing opportunities for improvement and innovation.
- Develop Cross-functional Alignment: Work closely with Product Sales Central Marketing Data Science Creative and Communications teams to coordinate GTM activities and ensure consistent messaging.
- Enable Go-to-Market Teams: Produce market and competitive insights to support Sales and Account Management teams in partnership with Sales Enablement.
- Track Performance: Define success metrics monitor performance and use insights to optimize messaging campaigns and channel mix.
You Have
- 5 years in product marketing go-to-market strategy or similar roles (preferably in B2B SaaS or fintech)
- Proven success bringing products to market and driving adoption in a fast-paced cross-functional environment
- Strong customer empathy and ability to synthesize complex product value into clear differentiated messaging
- Excellent written and verbal communication skills
- Strong analytical skills with experience working with tools like Looker or similar
- Passion for the restaurant industry and a deep understanding of F&B seller needs
- Bachelors degree or equivalent practical experience
Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.
Required Experience:
Manager
Employment Type
Full Time
