VP, Brand Marketing (Portland OR)

Were Grn (pronounced like grew-n Swedish for green). We craft the most delicious cannabis edibles on the planet. As a leading North American brand were dedicated to high-quality products that cater to our diverse customers. Driven by innovation sustainability and community we create our edibles with care. Founded in her basement chocolatier and mother Christine Apple started Grn in 2015 and has since grown the company into a team of over 200 passionate individuals in 8 different markets (and counting). We hold ourselves to the highest standards of quality and professionalism as we serve millions of customers worldwide. Every team member is expected to contribute to our mission with dedication and teamwork crafting our gummies and chocolates with love for the community.

At Grn we operate first by our Mission & Values: we win with dignity and grace we only deliver excellence we embrace transformation. We believe all Grn employees should embrace and operate with these values in mind. If you feel like you embody our values keep reading to find out more about how you could make an impact as a part of our team.

The Vice President of Brand Marketing is a senior leader responsible for elevating the brands creative direction while ensuring seamless marketing execution across national campaigns digital platforms and retail channels. Acting as both a creative guide and operational leader this role brings together design merchandising and marketing strategy to strengthen brand presence and drive growth in every market.

The VP will partner closely with the CMO to translate vision into execution manage cross-functional teams and ensure every brand touchpointfrom packaging and retail displays to digital activations reflects the companys identity and resonates with consumers while managing a team of brand and marketing experts. This role will by hybrid with time in our Portland HQ each week.

In this role you will:

• Partner with the design team to evolve the brands look and feel for 2026 and beyond across packaging retail print and digital
• Help define and maintain the brands creative expression ensuring consistency and cannabis culture relevance
• Provide hands-on creative direction to the Design team ensuring high-quality creative output
• Guide development of design systems visual identity and scalable asset libraries within Figma and other parts of the Design teams tech stack
• Serve as final approver for major creative deliverables balancing brand integrity with business objectives
• Partner with the Director of Marketing and Sales Leadership to build and execute national brand campaigns and market-specific initiatives
• Oversee integrated marketing across digital retail merchandising field activations and partnerships
• Support digital strategy with baseline understanding of email marketing and customer lifecycle flows
• Collaborate with the Digital Media & Web Manager on campaign execution audience segmentation and analytics
• Ensure campaigns are culturally relevant data-driven and deliver measurable ROI
• Lead and mentor the Director of Marketing Senior Print Manager (Creative Lead) Digital Media & Web Manager and extended team members
• Elevate the Senior Print Manager to act as day-to-day leader for the Design team ensuring collaboration and creative consistency
• Foster a culture of collaboration accountability and growth mindset
• Implement scalable processes for campaign planning creative approvals and reporting
• Align with Sales Leadership to deliver retailer-focused marketing strategies and activations
• Work closely with Compliance to ensure packaging and messaging meet regulatory standards
• Partner with Finance on budget allocation forecasting and campaign ROI tracking

Youll be a great fit if you have the following:

• You have 8 years of experience in brand marketing creative direction or integrated marketing leadership (CPG lifestyle or cannabis preferred)
• You have strong creative sensibility with experience directing brand identity campaigns and packaging
• You have a baseline understanding of digital strategy particularly email marketing flows segmentation and lifecycle campaigns
• Your experience with marketing tools such as Klaviyo Mailchimp or similar platforms is a strong plus
• You have a proficiency in design tools such as Figma Adobe Creative Suite and Microsoft Excel
• You have a deep contextual knowledge of industry trends retail merchandising digital strategy retail marketing and brand strategy
• You are skilled in balancing creativity with operational rigor and business performance
• You have a strong leadership presence with experience managing multi-disciplinary teams
• You have a growth mindset and believe in embracing change innovation and continuous learning
• You demonstrate integrity and respect in all interactions fostering a positive and supportive work environment
• You strive for the highest standards in every aspect of your role
• You can adapt to and drive change with enthusiasm

Interview Process:

At Grn we go through the same interview steps for all VP Brandcandidates to ensure equity in our hiring process. Our process is designed to learn as much about each candidate as possible as well as give candidates access to our team and hear what its like to work with us.

1. Call with Recruiter
2. In Person with CMO
3. Cross Functional Panel
4. Case Study Review with CMO
5. As needed: 1:1 with President

Benefits& Compensation:

This position has a salary of $165000

• Medical dental & vision insurance
• 401kProgram
• PTO
• 10 Paid holidays
• Parental leave
• Product discounts at select partners

Grn is committed to equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. In accordance with applicable laws and regulations our company provides a fair and equal employment opportunity for all Team Members and candidates regardless of race color religion or belief national origin gender family or parental status pregnancy sexual orientation gender identity/expression age marital status disability or any other legally protected characteristic. We hire and promote individuals solely based on qualifications for the position to be filled and business needs. Grn will not tolerate discrimination or harassment based on any of these characteristics. We encourage all applicants over the age of 21.

BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as a Grn recruiters. Please confirm that the person you are working with has an @eatgron email address. Additionally Grn will never request financial information or payments from candidates at any point during the hiring process nor will we send checks for equipment at anytime. If you suspect fraudulent activity please contact our team via