Principal Machine Learning Engineer, Ad Performance

Chapel Hill, NC - USA

Yearly Salary: $ 160000 - 250000

Posted on: 07-09-2025

Vacancies: 1 Vacancy

Job Summary

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.

WHY JOIN US

At Launch Potato youll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.

BASE SALARY: $160000 to $250000 per year paid semi-monthly

MUST HAVE:

Expertise building ML systems with deep expertise in large-scale personalization
Recognized industry expertise through patents publications or significant product impact
Proven success architecting ML platforms serving billions of predictions in production
Demonstrated track record of 01 innovation in personalization or recommender systems
Mastery across multiple ML domains including deep learning causal inference multi-armed bandits and graph-based models

EXPERIENCE: 10 years designing developing and deploying large-scale machine learning systems with a focus on personalization

YOUR ROLE
Establish the technical vision for personalization at Launch Potato solving the companys most complex ML challenges and influencing strategy architecture and innovation across teams.

OUTCOMES

Define company-wide personalization strategy and architecture driving alignment across all ML teams
Solve critical technical challenges such as cold start real-time learning and exploration/exploitation tradeoffs
Design and implement advanced ML solutions using cutting-edge techniques (e.g. graph neural networks causal models bandit algorithms)
Create and enforce ML architecture patterns design standards and reusable infrastructure across teams
Lead multi-quarter cross-functional initiatives that redefine how personalization impacts business KPIs
Act as technical mentor to senior ML engineers guiding complex decision-making and scaling team capability
Represent Launch Potatos technical brand externally through speaking engagements open source contributions or publications
Champion privacy-preserving personalization responsible AI practices and adaptive learning systems

COMPETENCIES

Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy. Balances deep technical rigor with a strong understanding of product impact.
Architectural Excellence: Designs scalable modular systems that support billions of predictions and enable rapid experimentation. Sets high standards for maintainability and performance.
Technical Influence: Drives decision-making and builds consensus across teams and stakeholders without direct authority. Provides trusted guidance in ambiguous situations.
Expert-Level Execution: Navigates deep technical complexity while maintaining execution velocity. Translates research insights into production-ready solutions.
Mentorship & Leadership: Coaches senior engineers facilitates technical reviews and raises the technical bar for the entire organization.
External Thought Leadership: Represents LP in the ML community and contributes to growing its reputation as a leader in ML innovation.
Curious & Forward-Looking: Constantly explores new approaches to personalization and actively prototypes cutting-edge methodologies.

TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary profit-sharing bonus and competitive benefits. Launch Potato is a performance-driven company which means once you are hired future increases will be based on company and personal performance not annual cost-of-living adjustments.

Want to accelerate your career Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

Required Experience:

Staff IC

WHO ARE WELaunch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven...