JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity working mothers female executives and scientists.
The Opportunity
The Marketing Director position works out of our Established Pharmaceutical Division located in our offices in Mexico City office.
We are committed to bringing the benefits of our trusted medicines to more people in the worlds fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology womens health cardiometabolic pain management/central nervous system and respiratory.
The Marketing Director defines the strategic direction and leads the execution of all pharmaceutical brand activities in the country. This includes developing and implementing marketing plans that drive brand awareness differentiation and loyalty ultimately supporting both short and long-term business objectives.
What Youll Do
- Lead pharmaceutical marketing initiatives shaping brand strategies and tactical plans for both established and pipeline products to achieve financial goals.
- Oversee full profit and loss responsibility for assigned brands driving volume growth refining pricing strategies and managing advertising and promotional investments effectively.
- Monitor and interpret key performance indicatorsincluding Evolution Index market share growth sales volume and pricingto identify trends and recommend strategic or tactical adjustments.
- Guide and align cross-functional teams particularly in sales and demand generation to ensure consistent execution of brand objectives.
- Contribute to the development of the Long Range Plan (LRP) and country OEM strategies to support sustainable and profitable growth.
- Assess new product opportunities through market analysis go-to-market planning and financial forecasting to inform portfolio decisions.
- Lead cross-functional efforts to deliver successful product launches using the Launch Excellence (LEx) framework ensuring timely market entry budget adherence and achievement of post-launch performance goals.
- Collaborate with global marketing teams to ensure local execution aligns with global strategies while sharing market insights to support broader planning.
- Attract mentor and retain a high-performing marketing team fostering a culture of accountability innovation and continuous development.
- Ensure all marketing activities adhere to legal ethical and corporate standards upholding Abbotts Code of Conduct.
Required Qualifications
- Bachelors degree in Marketing Business Administration or a related field; Masters degree preferred.
- 510 years of senior-level marketing experience ideally within the pharmaceutical industry.
- Proven track record in sales including at least 5 years in a relevant leadership role.
- Strong results orientation with a history of delivering measurable business outcomes.
- Strategic and analytical mindset with the ability to interpret complex data and develop innovative market-driven solutions.
- Demonstrated leadership in team development and coaching with a consistent ability to build and nurture high-performing teams.
- Bilingual proficiency in English and Spanish with excellent written and verbal communication skills in both languages.
- Outstanding interpersonal skills with the ability to foster open dialogue collaborate across functions and effectively influence internal and external stakeholders.
Preferred Qualifications
- Deep financial acumen with the ability to lead forecasting budgeting and ROI analysis to support data-driven decision-making and maximize brand impact.
- Experience navigating complex organizational structures with a proven ability to align diverse stakeholders across commercial medical regulatory and global teams.
- A proactive hands-on leader who thrives in dynamic environmentsable to execute tactical initiatives while maintaining a strategic vision for long-term brand growth.
- Resilient and adaptable with a high level of energy and enthusiasm for driving innovation overcoming challenges and inspiring teams through change.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
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The base pay for this position is
N/A
In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
EPD Established Pharma
LOCATION:
Mexico > Mexico City : Tlalpan
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
Required Experience:
Director