Manager, Digital Strategy
Manager, Digital Strategy
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Job Description
ABOUT US
SickKids Foundation with over 50 years of philanthropic impact in 2023 is Canadas largest charitable funder of child health research learning and care raising over $200 million last year. As a national charity SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids) we are aligned in supporting Precision Child Health (PCH) the future of tailoring medicine to each childs unique traits so SickKids can diagnose faster treat smarter and predict better.
We are driven by our core values of integrity collaboration excellence innovation and inclusion with goals of delivering a superior donor experience investing in our people and culture driving innovative and sustainable fundraising and leading in digital charity.
SickKids Foundation is committed to an inclusive culture by embedding equity diversity and inclusion in our policies practices and behaviours. We aim to build awareness and skills in this area both internally and with our partners. Our commitment extends to creating a safe positive work environment. For details on our Equity Diversity & Inclusion commitment please click here.
Were committed to attracting and retaining passionate individuals to help create a healthier future. Thats why SickKids Foundation is looking for a Manager Digital Strategy.
Position Status: 15-months temporary full-time
Availability: Immediately
Description of the Position:
The Manager Digital Strategy is a key member of the Marketing team driving digital performance and elevating SickKids Foundations online presence.
As Manager Digital Strategy you will drive continuous improvement across web properties and campaigns by turning data-driven insights into action. Youll lead planning and reporting for digital initiatives uphold governance and best practices across channels and work with internal teams and vendors to deliver high-performing campaigns. Balancing strategic oversight with hands-on execution this role offers the opportunity to shape innovation mentor team members and advance one of Canadas most inspiring causes.
This position reports to the Associate Director Digital Strategy.
In this role you will:
- Collaborate with the Associate Director to develop and execute strategies for core digital channels including paid search paid social and owned digital placements
Act as the strategic search lead overseeing SEM campaign execution quarterly updates monthly reviews and performance reporting - Develop and oversee a holistic Search Engine and Generative Engine Optimization strategy for and ensure digital governance standards are applied consistently
- Provide oversight for key digital programs and channels recommending strategies and implementing optimizations
- Manage vendor relationships and collaborate with internal teams to coordinate the execution of digital campaigns and initiatives
- Lead development and testing of key web experiences
- Monitor KPIs conduct competitive analyses and research industry trends to identify opportunities benchmarks and best practices
- Develop digital reporting and dashboards analyze data to provide actionable insights and contribute to annual planning and reforecasting
- Oversee campaign tracking analytics initiatives GA4 reporting HotJar tracking QR codes Rebrandly link creation and digital tagging standards
- Support billing and budget processes including invoice processing and program-level budget inputs
- Develop process documentation lead training sessions and identify opportunities for process improvement
- Act as a digital subject matter expert across the Marketing team advising on best practices governance and innovation
Qualifications:
While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure below is an outline of the qualification we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:
- 5 years of digital marketing experience with a proven track record of developing and optimizing digital programs and paid search campaigns that drive results
- Knowledge of digital systems including content management search algorithms and ranking variables analytics platforms (GA4 HotJar) and the broader digital media ecosystem
- Experience managing digital reporting dashboards and translating data into actionable insights
- Experience developing process documentation and leading training sessions
- Strong project management skills; highly organized detail-oriented with strong follow-through and ability to manage multiple priorities
- Demonstrated ability to collaborate effectively with internal teams external vendors and senior stakeholders
- Passion for continuous learning in a rapidly evolving digital environment with aptitude for adopting new tools systems and platforms
- Resourceful self-starter with the ability to manage deadlines independently while supporting team and organizational goals
Were looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you consider joining our team. We look forward to reviewing your application.
Total Compensation Package:
Hiring Salary Range: $82064.00 $102582.00; with the ability to progress to a maximum of $117971.00. To ensure fair and equitable pay at SickKids Foundation placement on the salaryrange will be based on your years of experience skills and qualifications relevant to the Manager Digital Strategy.
To help you lead in the fight for kids health and to support your health wellness and career growth in addition to competitive compensation we offer a modified benefit package which includes health (drugs paramedical vision coverage) and dental.
Hours: 35-hour work week with a hybrid schedule (3 days remote 2 days on-site) Flexible work options are available.
Date Posted: September 4 2025
Available to: Internal and External Candidates
Deadline: September 18 2025
Please apply on-line by visiting our website:
SickKids Foundation is committed to its people and the talents capabilities and perspectives they bring to our mission. We live that commitment by being open and accessible to all by valuing and respecting every individual and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiatives CEO pledge we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black Indigenous communities of colour people with disabilities 2SLGBTQIA community and all candidates who may contribute to the further diversification of the Foundations community.
Candidates who require accommodation during the recruitment process should contact the Human Resources Department at:
#LILS1
Required Experience:
Manager
Employment Type
Full-Time
