Senior Programmatic Marketing Manager - AdTech & Measurement (m/f/x)

The role

As Senior Programmatic Marketing Manager in our Marketing department you will be responsible for driving key consumer activations while implementing a data-driven creative strategy. You will collaborate with market stakeholders to understand local market insights and its implementation in your marketing campaigns while working on a full funnel consumer journey. You will contribute your expertise across 15 Global HelloFresh entities. The ideal candidate is a strategic thinker and hands-on executor with a performance marketing and experimentation mindset capable of scaling acquisition and conversion metrics for the channel.

Above all we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role we would really like to learn more about you.

What youll do

Owner of key initiatives across four strategic areas:

• Platform Leadership & Innovation
  • Serve as the go-to expert on programmatic providing strategic guidance on GDN DemandGen and other key platforms with a deep understanding of platform mechanics auction dynamics and optimization levers.
  • Anticipate and adapt to platform updates leveraging industry trends and data insights to drive continuous innovation and stay ahead of the curve.
  • Collaborate with platform partners to pilot new solutions enhance measurement capabilities and improve efficiency.
  • Advise and collaborate with the Display & Video Campaign Ops team ensuring platform strategies are optimized with best-in-class practices and advanced ad tech solutions.
• Measurement & Testing
  • Lead the testing and measurement strategy across platforms
  • Develop and refine experimentation frameworks including creative tests conversion lift tests and attribution modeling.
  • Analyze test results to inform data-driven decisions and uncover new growth opportunities.
  • Collaborate with analytics and data teams to continuously enhance measurement methodologies.
  • Ensure proper budgeting processes including daily and weekly pacing are aligned with strategic goals and seasonality.
• Automation & Infrastructure
  • Ensure Display & Video infrastructure is optimized working closely with automation teams to implement scalable solutions.
  • Own and develop the automation of reporting for performance tracking and measurement.
  • Partner with internal teams to ensure automation efforts align with overall business objectives and drive operational efficiencies.
  • Lead automation efforts for catalog ads refining workflows and automating processes within external platforms.
• Tracking
  • Support internal teams in maintaining accurate tracking and performance measurement.
  • Ensure tracking is correctly set up and manage new tracking requests as needed.
  • Collaborate with analytics engineering and marketing teams to enhance the tracking infrastructure.

What youll bring

• 6 years of professional experience in programmatic advertising or working with DSP vendors programmatic trading desks digital marketing agencies ad network 3rd party data companies or other related digital companies.
• 3 years of experience in adtech or measurement related topics with experience on Analytics & incrementality testing.
• Excellent knowledge and skills of Google: Sheet and Slides - can create reports and presentations for internal and external teams
• Excellent communication skills. You will be the go-to-person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
• Passionate about digital industry and highly digital savvy

What we offer

Elevate your lifestyle! Join one of Europes fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90 nationalities.
• Enjoy a competitive compensation package that goes beyond the norm with perks like a HelloFresh- subsidized Pension Scheme Berlin relocation support and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget German language learning budget and access to the HelloFresh Academy.
• Plus weve got your well-being covered with mental health support transportation perks and working-parent-friendly benefits. From our 24/7 gym accesswellbeing platforms like Headspace and Spill to sabbatical leave options HelloFresh is not just a workplace; its a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat forever!

Since our 2011 founding in Europes vibrant tech hub Berlin weve become the worlds leading meal kit provider delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15000 employees from over 70 nationalities are the heart and soul of our diverse fast-paced and dynamic environment where innovation and smart fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race national origin color caste social origin or position gender gender expression sexual orientation religion age disability political opinion marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at:

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