Senior Manager Influencer Marketing Call of Duty Mobile Marketing
Reporting To: Director Mobile Marketing
Department: Mobile Marketing
Location: Santa Monica CA (Hybrid)
Your Mission
As Senior Manager Influencer Mobile Marketing you will lead Call of Duty Mobiles global creator strategy endtoend from insightdriven planning through execution optimization and measurement across key seasonal beats and feature launches. Youll manage a highperforming team and agency partners integrate closely with Product Social Community PR Global and Regional Marketing to translate creator impact into business outcomes (reactivation retention and brand engagement). The bar is storytelling craft and operational excellence.
Priorities can often change in a fastpaced environment like ours so this role includes but is not limited to the following responsibilities:
Key Responsibilities
Develop and own the global influencer strategy and roadmap across seasonal GTM content drops and feature launches; define audience approaches across key audience cohorts
Lead and grow an internal team; set goals coach for performance and build career paths.
Oversee agency/vendor relationships scopes and SLAs to ensure quality and speed.
Manage endtoend program delivery: briefing creator selection contracting production approvals launch postmortem.
Establish influencer measurement frameworks; operationalize reporting and define key business KPIs and product needs to maximize impact
Drive crossfunctional alignment with Product Live Ops Legal Comms and Social; unblock issues quickly.
Communicate strategy progress and learnings to leadership; influence partner teams using strong stakeholder management skills and business acumen
Player Profile
Experience
810 years in influencer/creator marketing (gaming preferred) with 35 years of direct people management.
Proven track record of endtoend ownership of complex global multichannel creator programs tied to major launches or key marketing beats
Knowledge & Skills
Ability to connect creator programs to business outcomes; fluency with social video analytics; handson experience with Tubular Labs and/or StreamHatchet a plus.
Excellent brief writing storytelling and executive communication.
Exceptional program management across multiple simultaneous workstreams and partnership relationships
Experience managing large creator budgets
Key Attributes
Strategic thinker with strong leadership presence.
Passion for mobile gaming and creator ecosystems; deep understanding of FPS communities and platform trends.
Our World
At Activision we strive to create the most iconic brands in gaming and entertainment. Were driven by our mission to deliver unrivaled gaming experiences for the world to enjoy together. We are home to some of the most beloved entertainment franchises including Call of Duty Crash Bandicoot Tony Hawks Pro Skater and Guitar Hero. As a leading worldwide developer publisher and distributor of interactive entertainment and products our press start is simple: delight hundreds of millions of players around the world with innovative fun thrilling and engaging entertainment experiences.
Were not just looking back at our decades-long legacy; were forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate creative and diverse teams within our organization.
Were in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater this could be your opportunity to level up.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification when in fact they often do! At Activision Blizzard we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical emotional and financial well-being for Every World - weve got you covered.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity gender expression national origin protected veteran status or any other basis protected by applicable law and will not be discriminated against on the basis of disability. Click to find out more.
Accommodation Request:
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position please email your request to General employment questions cannot be accepted or processed here.
Thank you for your interest.
Ready to Activate Your Future
Rewards
We provide a suite of benefits that promote physical emotional and financial well-being for Every World - weve got our employees covered! Subject to eligibility requirements the Company offers comprehensive benefits including:
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting the U.S. the standard base pay range for this role is $105120.00 - $194400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately your specific range and offer will be based on several factors including relevant experience performance and work location. Your Talent Professional can share this roles range details for your local geography during the hiring addition to a competitive base pay employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates new hire compensation is negotiable.
Required Experience:
Senior Manager
Located in the San Francisco Bay Area, we’re the team behind Call of Duty: Advanced Warfare and Call of Duty: WWII. As one of the top video game developers in the industry, we dive head first into every new project, ready to ideate and create. The strength of our teams makes us not ... View more