Digital Consumer Marketing Director Grooming & Beauty

Job Title

Job Description

Digital Consumer Marketing Director Grooming & Beauty
We are seeking a senior & dynamic Digital Consumer Marketing Director for our Grooming & Beauty (G&B) business. You will lead the transformation of digital & AI consumer engagement across the business unit.

This newly created role is central to embedding a unified consumer-first mindset and integrating digital (apps) data and AI into every aspect of our innovation and go-to-market strategies. You will drive the enablement of new business models foster cross-business unit collaboration and ensure digital & AI is a strategic growth lever for the G&B category.

Your role:

Strategic Leadership

• Define and lead the digital consumer marketing strategy for the Grooming & Beauty category aligned with front-end innovation and category growth priorities.
• Champion the integration of digital (apps) solutions AI and data-driven capabilities into consumer propositions and marketing execution.
• Act as a strategic partner to category R&D and commercial teams to ensure digital is embedded from ideation to market delivery.

Team & Capability Building

• Lead a high-performing team of Digital Consumer Marketing Managers (Grooming Shaving Beauty) and the Program Manager for New Business Models.
• Foster a culture of innovation agility and continuous learning within the team.
• Build internal capabilities in digital apps & solutions data analytics and AI-driven personalization.
• Lead cross-business programs enabling collaboration across business & driving innovation through common capabilities

Innovation & Execution

• Drive the development and implementation of digital-first consumer propositions and experiences.
• Translate consumer insights and market trends into actionable digital strategies.
• Ensure strong cohesion with front-end innovation digital solutions AI and user research programs.

Performance & Optimization

• Define KPIs and success metrics for digital initiatives and ensure data-driven decision-making.
• Monitor and optimize digital marketing performance across channels and touchpoints.
• Collaborate with global and local teams to ensure market readiness and scalability of digital solutions.

Youre the right fit if:

• Masters degree in marketing Digital Innovation Business or related field.
• 8 years of experience in digital consumer marketing preferably within consumer good/FMCG/Consumer health or beauty/grooming industries.
• Proven track record of leading digital transformation and launching digital-first propositions.
• Strong understanding of digital ecosystems AI data analytics and consumer engagement platforms.
• Proven track record of launching and scaling mobile applications to achieve top-tier rankings.
• Experience managing cross-functional teams and working with product development marketing and design stakeholders in a global matrix environment.
• Excellent strategic thinking communication and stakeholder management skills.
• A visionary mindset with the ability to translate strategy into execution.
• Deep consumer empathy and a passion for delivering exceptional digital experiences.
• A collaborative leadership style that inspires and empowers teams.
• A strong drive to innovate and challenge the status quo.
• You have excellent communication and interpersonal skills.

How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
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If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.