Marketing Manager, Lifecycle
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Posted on:
30+ days ago
Vacancies:
1 Vacancy
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Job Summary
About AirDNA
AirDNA is the global leader in short-term rental data. We help everyone from ambitious Airbnb hosts to the worlds biggest travel companies make smarter decisions. Whether its buying a vacation rental optimizing nightly rates or outpacing the competition we give operators the data they need to thrive.
Since launching from a garage in California weve grown into a powerhouse tracking 10M listings across 120000 markets. Our platform is trusted by users in 100 countries and in 2024 we supercharged our mission by acquiring Uplisting a powerful PMS helping hosts and operators manage automate and scale their business.
Our goal Empower short-term rental professionals to build freedom financial independence and smarter businesses through powerful data and tools
The AirDNA team
Were a curious driven and kind group of humans who genuinely love what we do. Our values -Happy Hungry Honest - guide how we show up for our customers and for each other. Want to see what that looks like in action Youll get a feel once you meet us.
We welcome applicants from all backgrounds and encourage you to apply even if you dont check every box. Passion potential and perspective matter here.
TheMarketing Manager Lifecycle(MML) role at AirDNA:
The MML will own the post-acquisition customer journey from free signup through activation conversion retention and reactivation. Your mission is to design and scale personalized data-driven campaigns that drive engagement and maximize customer lifetime value. Partnering closely with Product Data and Customer Success youll build scalable automated lifecycle programs that convert our free user base into high-value customers.
Heres what youll get to do:
- Map and manage the end-to-end lifecycle for free trial and paid users
- Build automated email in-app and push campaigns to drive activation and upgrades
- Design segment-specific journeys for researchers hosts and property managers
- Optimize conversion drivers with A/B testing and behavioral triggers
- Partner with Product & CS to align lifecycle messaging with the customer experience
- Launch win-back campaigns to re-engage churned users with personalized insights
- Continuously analyze user behavior and funnel performance to uncover opportunities
- Own lifecycle KPIs including activation free-to-paid conversion churn and LTV
- Create dashboards and post-campaign reports to measure ROI and iterate
Heres what youll need to be successful:
- 5 years in lifecycle CRM or growth marketing - ideally in a B2C or prosumer SaaS
- 2 years in lifecycle marketing for Product-led-growth (PLG) consumer technology
- Proven track record of boosting free-to-paid conversions and retention rates
- Deep experience with email marketing platforms marketing automation tools and customer data platforms; specifically HubSpot Segment Intercom and BI tools (GA4 Looker Tableau etc)
- Analytical mindset - able to translate data into actionable campaigns
- Comfortable running A/B tests and iterating quickly based on results
- Collaborative spirit - skilled at working cross-functionally with Product Engineering Data and CS
- Excellent copywriting and messaging skills with an ability to tailor communication to different customer personas
Heres what you can expect from us:
- Salary range 35000 - 42000 EUR annually
- Indefinite contract
- 36 holidays per year
- Professional development budget: 1000 annual Learning & Development budget to invest in your growth
- 150 EUR to spend with Cobee card available monthly for public transport daycare pension plan restaurants and health insurance
- Health insurance with Sanitas (Vision Dental included)
- Language lessons with Preply (French-Italian-Spanish)
- Individual growth plan to progress in the role
- Standard working hours from 11 am to 7 pm
- A fun and sunny office with big terraces
- Talented international team and a vibrant work environment
- 62 days to work from anywhere!
- Bottom-up management: we listen to your ideas and implement them
- Team building events
- Dog friendly office!
Hiring Process:
- First stage: Meet the People Team at AirDNA (Online-30min)
- Second stage: Meet the Hiring Manager (Online-45min)
- Thirdstage:Deep Dive with our SVP of Marketing & CX (Online-45min)
- Final stage: CaseStudyInterview with the Marketing Team(Online - 60min)
- Post-offer / Pre-employment: Reference and employment verification check
- Ideal start date: October 2025
35000 - 42000 a year
The AirDNA Team
Were a tight-knit group who care about empowering the next generation of shared economy entrepreneurs. Life is never boring here. Were risk takers. We care about each other and lend helping hands all day every day.
At AirDNA we believe that a diverse team is a key part of building a great company. If you want to work with us we want to hear from you. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
AirDNA seeks to attract the best-qualified candidates who support the mission vision and values of the company and those who respect and promote excellence through diversity. We are committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race color creed religion sex age national origin citizenship sexual orientation gender identity and expression physical or mental disability marital familial or parental status genetic information military status veteran status or any other legally protected classification. Thecompany complies with all applicable state and local laws governing nondiscrimination in employment and prohibits unlawful harassment based on any of the aforementioned protected classes at every location in which the company operates. This applies to all terms conditions and privileges of employment including but not limited to: hiring assessments probation placement benefits promotion demotion termination layoff recall transfer leave of absence compensation training and development social and recreational programs education assistance and retirement.
We are committed to making our application process and workplace accessible for individuals with disabilities. Upon request AirDNA will reasonably accommodate applicants so they can participate in the application process unless doing so would create an undue hardship to AirDNA or a threat to these individuals others in the workplace or the company as a whole. To request accommodation please email . Please allow for 24 hours to process your request.
By applying for the above position you will confirm that you have reviewed and agreed to our Data Privacy Notice for Applicants.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
AirDNA tracks the performance data of 10M Airbnb & Vrbo vacation rentals. It offers short-term rental data analysis on Airbnb occupancy rates, pricing and investment research, and more.
