Web Analyst EMEIA
Web Analyst EMEIA
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Job Description
Location: Woking UK
About the Role
We are looking for a commercially minded Web Analyst to join our central e-business team. This role combines web analytics with e-commerce financial modeling to deliver insights that drive performance across our B2B and B2C platforms. Youll play a key role in working with our EMEIA regions to optimize our websites for growth identifying opportunities and supporting commercial decisions with robust data. The role will also help to build local capability in the area of Digital Analytics.
Key Responsibilities
- Monitor and analyse key e-commerce and marketing metrics including sales website traffic user behavior and conversion metrics using tools including Google Analytics Matomo and BI platforms.
- Develop and maintain dashboards and reports to communicate performance insights to commercial ecommerce marketing and product teams.
- Analyse customer acquisition costs lifetime value and ROI across digital channels.
- Build and maintain financial models to forecast ecommerce performance evaluate digital initiatives and support budgeting and investment decisions.
- Support hands-on with tracking and tagging in a compliant way using Google Tag Manager and Cookie Management tools.
- Ensure data accuracy and integrity across analytics platforms and tag management systems.
- Translate complex data into clear actionable recommendations for both technical and non-technical stakeholders.
Qualifications and experience
- Bachelors degree in Marketing Data Science Finance Business or a related field.
- Strong experience in web / e-commerce analytics.
- Proficiency in Google Analytics (GA4) Google Tag Manager and data visualization tools (Power BI Tableau).
- Strong Excel and/or SQL skills for e-commerce financial modeling and scenario analysis
- Solid understanding of ecommerce KPIs funnel analysis and customer lifetime value
- Excellent analytical problem-solving and communication skills ability to translate data into actions
We are the ASSA ABLOY Group
Our people have made us the global leader in access return we open doors for them wherever they go. With nearly 63000 colleagues in more than 70 different countries we help billions of people experience a more open world. Our innovations make all sorts of spaces physical and virtual safer more secure and easier to access.
As an employer we value results not titles or backgrounds. We empower our people to build their career around their aspirations and our ambitions supporting them with regular feedback training and development opportunities. Our colleagues think broadly about where they can make the most impact and we encourage them to grow their role locally regionally or even internationally.
As we welcome new people on board its important to us to have diverse inclusive teams and we value different perspectives and experiences.
Required Experience:
IC
Employment Type
Full Time
