Location: CN - Shanghai
Goodyear Talent Acquisition Representative:Amelia Li
Sponsorship Available:No
Relocation Assistance Available:No
Main Roles and Responsibilities
- You are accountable for 4P analysis market (Industry dynamics GY group and competition)
- You are responsible to track and diagnose main brand KPIs through the year and recommend corrective actions (data sources: GfK Brand health trackers etc.
- You need to support S&OP reporting requirements (AOP RvCC Sales Reviews etc)
- You are request to set up process to track Powerlines performance along with competitive intelligence (e.g. competitor new launches increase in distribution Pricing / promotions activity). Also use this information to identify opportunities to optimize the product portfolio coverage
- You are responsible to lead seasonal post-mortem process - root cause analysis to understand market and brand movements to highlight areas to focus on
- You brief and supports Consumer analytics and Industry analytics counterparts on additional research needs to further understand brands competitiveness and performance
- You are accountable for briefing the Data Modeling and Visualization team regarding any business intelligence dashboards/solutions requirements
- You are accountable for defining data needs and procuring required data to enable the above-mentioned analytics.
Main Interactions
You will Work with global teams (marketing analytics and product) to define and measure brand objectives and support product portfolio planning activities.
You willl work with regional and local teams sales teams and leadership to analyze and explain business performance issues
You will work with external partners (data providers research and analytics agencies) to ensure timely high quality data inputs
Qualifications
Experience
- You with at least 6 years experience in market research and analytics. At least 2 years in agency roles and 2 years in manufacturer/client side roles
- You are experienced in regional roles managing multiple markets will be an advantage
Skills
- You with thorough understanding of consumer panel and retail audit data and analysis.
- You are expert in Excel and at least one of the BI tools (Power BI Tableau etc.). Experience in building AI based visualization and data analytics systems will be an advantage.
- You with strong communication skills and experience presenting and interacting with senior leadership
Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individuals race color religion or creed national origin or ancestry sex (including pregnancy) sexual orientation gender identity age physical or mental disability ethnicity citizenship or any other characteristic protected by law.
Goodyear is one of the worlds largest tire companies. It employs about 68000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron Ohio and Colmar-Berg Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products go to Experience:
Senior IC
Location: CN - ShanghaiGoodyear Talent Acquisition Representative:Amelia LiSponsorship Available:NoRelocation Assistance Available:NoMain Roles and ResponsibilitiesYou are accountable for 4P analysis market (Industry dynamics GY group and competition)You are responsible to track and diagnose main br...
Location: CN - Shanghai
Goodyear Talent Acquisition Representative:Amelia Li
Sponsorship Available:No
Relocation Assistance Available:No
Main Roles and Responsibilities
- You are accountable for 4P analysis market (Industry dynamics GY group and competition)
- You are responsible to track and diagnose main brand KPIs through the year and recommend corrective actions (data sources: GfK Brand health trackers etc.
- You need to support S&OP reporting requirements (AOP RvCC Sales Reviews etc)
- You are request to set up process to track Powerlines performance along with competitive intelligence (e.g. competitor new launches increase in distribution Pricing / promotions activity). Also use this information to identify opportunities to optimize the product portfolio coverage
- You are responsible to lead seasonal post-mortem process - root cause analysis to understand market and brand movements to highlight areas to focus on
- You brief and supports Consumer analytics and Industry analytics counterparts on additional research needs to further understand brands competitiveness and performance
- You are accountable for briefing the Data Modeling and Visualization team regarding any business intelligence dashboards/solutions requirements
- You are accountable for defining data needs and procuring required data to enable the above-mentioned analytics.
Main Interactions
You will Work with global teams (marketing analytics and product) to define and measure brand objectives and support product portfolio planning activities.
You willl work with regional and local teams sales teams and leadership to analyze and explain business performance issues
You will work with external partners (data providers research and analytics agencies) to ensure timely high quality data inputs
Qualifications
Experience
- You with at least 6 years experience in market research and analytics. At least 2 years in agency roles and 2 years in manufacturer/client side roles
- You are experienced in regional roles managing multiple markets will be an advantage
Skills
- You with thorough understanding of consumer panel and retail audit data and analysis.
- You are expert in Excel and at least one of the BI tools (Power BI Tableau etc.). Experience in building AI based visualization and data analytics systems will be an advantage.
- You with strong communication skills and experience presenting and interacting with senior leadership
Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individuals race color religion or creed national origin or ancestry sex (including pregnancy) sexual orientation gender identity age physical or mental disability ethnicity citizenship or any other characteristic protected by law.
Goodyear is one of the worlds largest tire companies. It employs about 68000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron Ohio and Colmar-Berg Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products go to Experience:
Senior IC
View more
View less