Digital Marketing Executive

Job Description

Digital Marketing Executive

Alongside the Digital Marketing Specialist you will be responsible for creating and executing strategies to improve brand awareness optimize online user experience (UX) and target the right customers to drive lead generation and eCommerce sales.

Overview

• Brand awareness nurture & lead generation execute our market contact strategy
• Website UX - simplify and improve the customer UX and content
• Ecommerce improve the customer journey & drive conversion
• SEO drive organic growth through ongoing optimisation and improved rankings
• R.O.I measure and report our digital marketing return on investment

Benefits

• Salary(Experience dependent)
• Hybrid working after probation (up to a maximum of 2 days)
• 37 hours per week - (30 mins for lunch)
• Health and wellness benefits
• 23 days holiday plus bank holidays
• Company pension
• Free eye tests and flu jabs
• 24/7 employee assistance programme
• Free on site parking
• Opportunities for professional development and growth
• Dynamic and collaborative work environment

Responsibilities

• Assist in the formulation of strategies to build a digital connection with customers
• Plan and execute all multi-channel brand and tactical campaigns to achieve lead gen targets
• To develop our website (UX and online journey)
• Utilise our CRM platform to target nurture and drive lead gen
• To help develop our Ecommerce platform to achieve sales targets
• To optimise the potential from our social media presence
• Be actively driving our SEO efforts (keyword image optimization etc.)
• To implement a calendar of content campaigns email social media (and paid)
• Maintain and develop partnerships with media agencies and vendors
• To identify new and creative growth strategies through digital marketing.
• To measure and report on performance and assesses against goals (ROI and KPIs).
• To conduct any other duties as requested within the scope of your knowledge skills and ability.

Qualifications

• Graduate calibre with appropriate marketing qualifications.
• At least 2 years of digital marketing experience
• CMS experience of company website/s
• Proven management of social media platforms.
• Proven campaign experience & results email social promoted ppc
• Proven experience of SEO/SEM and metadata
• Strong experience of web analytics tools (e.g. Google Analytics etc.)
• IT skills (Microsoft Office Applications Word Excel PowerPoint).
• An independent operator able to use initiative predict & solve problems
• Full UK Driving Licence.

youre ready to embrace a new challenge and make a real difference within a growing business wed love to hear from you!

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