Group Product Manager, Day-to-Day Banking Acquisition Digital Channels
Group Product Manager, Day-to-Day Banking Acquisition Digital Channels
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Job Description
Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.
At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC please visit
What youll be doing
As a member of the Day-to-Day Banking Acquisition team the Group Product Manager Day-to-Day Banking Acquisition Digital Channels will be responsible for the development and completion of strategic initiatives for new cards and Chequing accounts acquisition across all digital channels including paid media SEO targeted channels partnerships and affiliates. Youll be making recommendations and developing Day-to-Day Banking Acquisition offers campaigns and initiatives in digital channels. Responsibilities include managing and implementing key client acquisition and revenue enhancement strategies to maximize client addition ensuring CIBC remains competitive in the marketplace including: managing & monitoring key business metrics (new credit card and chequing account sales approval rates booking rates activation rates and utilization rates) optimizing the annual marketing media budget evaluating and sizing new credit card and chequing account sales opportunities and identifying opportunities within existing processes and systems for improvement and optimization. Youll drive innovation across areas of responsibility and apply expert interpersonal communication and problem-solving skills.
At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.
How youll succeed
Strategy and Planning Contribute to long-term strategy for the business in collaboration with the Director and other business leaders. Perform in-depth analysis for the purpose of identifying opportunities developing strategic proposals and competitive strategies and targets the Day-to-Day Banking acquisition offering with the objective of improving sales increasing business revenue and profitability competitiveness growing market share and reducing operational costs. Collaborate with internal partners to oversee communicate and align business plans and ensure delivery on strategy and plans.
Leadership - Manage and own final accountability for client acquisition strategic plan and initiatives for all consumer Day-to-Day Banking products. Continuously monitor and interpret business results against key performance targets to recommend growth initiatives. Responsible for the overall design development and implementation of new offer campaigns and acquisition plans. Accountable for the planning and delivery of enhancements for Day-to-Day Banking acquisition in digital channels across all client segments. Contribute to the creation of business cases for new initiatives and enhancements.
Relationship Management Meet business objectives by managing relationships and working effectively with internal and external partners to ensure alignment of Day-to-Day Banking acquisition strategies being implemented. Partners include Digital Marketing Technology Risk Management Finance Legal and Compliance other lines of business and business partners. Proactively ask the right questions to partners to identify opportunities and drive Day-to-Day Banking growth through all digital channels including paid digital marketing initiatives affiliates program organic search optimization owned internal traffic and onsite advertising.
Who you are
You can demonstrate extensive experience in product management strategic planning and project management sufficient to identify develop and implement approved initiatives (experience preferably in financial services). You have strong analytical problem-solving skills excellent communication and presentation skills sufficient to prepare and present material to an executive audience. Strong understanding of digital marketing with a focus on acquisition strategies SEO digital advertising platforms and performance tracking tools. Experience in paid digital marketing campaigns including paid search display and social advertising strategies is an asset.
You give meaning to data. You enjoy investigating complex problems and making sense of information. Youre confident in your ability to communicate detailed information in an impactful way.
You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because its the right thing to do.
You act like an owner. You thrive when youre empowered to take the lead go above and beyond and deliver results.
Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.
#LI-TA
What CIBC Offers
At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.
We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact
You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding French proficiency MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.
Job Location
Toronto-81 Bay 25th FloorEmployment Type
RegularWeekly Hours
37.5Skills
Analytical Thinking Data Analysis Leadership Market Research Product Analysis Product Development Product Management Product Planning Product Pricing Strategic ObjectivesRequired Experience:
IC
Employment Type
Full-Time
