Director of Marketing and Communications
Director of Marketing and Communications
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$ 70000 - 80000
1 Vacancy
Job Description
Application Instructions
Click Apply to submit your online application. Please attach a resume and thoughtful cover letter on the My Experience page in the Resume/CV field.
Active City Year Staff members must login to Workday to apply internally.
Number of Positions: 1Compensation: $70000.00 - $80000.00 Annually Commensurate with Experience and LocationWork Location: Hybrid On-Site/RemotePosition Overview
This individual utilizes digital media to help recruit 18-25 year-olds to join City Year as AmeriCorps members and to achieve City Year fundraising and impact goals. This person should also utilize these platforms to improve relations with corporate sponsors to inform donors to interact and engage with thought leaders and possible applicants. This person should be creative and should play an instrumental role in developing marketing strategies for City Year. This person should also be fluent in analytics and data analysis utilizing reports to constantly improve performance across all platforms.Job Description
Director of Marketing & Communications
About Us
For more information on City Year Chicago please visit: Year Chicagos (CYC) mission is to advance educational equity & empower under-resourced communities by providing learning environments that maximize student potential while developing & deploying the next generation of civic-minded change agents. We are seeking passionate committed and innovative leaders to join our team during this exciting point of inflection.
Position Overview
Reporting to the Senior Vice President and Executive Director of City Year Chicago the Director of Marketing & Communications is a strategic leader who proactively creates and elevates our messaging and communication strategy to raise awareness of our mission expand our media presence and raise awareness among our city and state elected officials. The Director of Marketing & Communications will create and implement CYCs branding strategy to ensure consistent coherent representation of CYCs impact across all departments and communication outlets including CYCs social media platforms. The ideal candidate cares deeply about addressing systemic inequities in education is knowledgeable about the political landscape in Chicago and
Illinois and can represent CYC powerfully in community spaces. CYC values and continuously works to build an equitable and inclusive culture where diverse people feel they belong.
Responsibilities
Communications & Marketing
Develop and manage content calendars to schedule and organize digital marketing campaigns
Oversee social media accounts and develop strategies to increase engagement followership and brand awareness.
Lead the implementation of the sites social media strategy and design supporting collateral leveraging a range of digital channels including Instagram LinkedIn X (formerly Twitter) Facebook the website email newsletters and other digital marketing platforms.
Create all marketing and branding materials to be used regularly at CYC events recruiting efforts one-pagers annual Impact Report external communications invitations newsletters and other communication materials (printed and electronic)
Develop clear communication cascade and strategy for disseminating communications to internal and external audiences (e.g. communication medium audience etc.)
Spend time in the field as needed to gain working knowledge of corps member impact stories and assist with the testimonial preparation of corps member and student testimonials
Manage and update City Year Chicago website ( with updates so content remains current
Support evaluation of efficacy by designing analytic reports based on metrics/goal
Monitor and track the engagement and progression of key supporters and champions to identify opportunities for deeper involvement or elevation.
Serve as City Year Chicago Social Media Manager and Brand Manager on all calls with City Year Headquarters
Support all City Year Headquarters Marketing and Communications initiatives at the site level as needed
External Affairs & Government Relations
Schedule and run site visits with elected officials and key staff members
Secure officials to participate in City Year signature events & service days
Partner with City Year national headquarters on enacting the organizations policy platform developing a deep understanding of the platform and working to operationalize it in Chicago
Track national state and local education policy that may have impact on our work
Support Executive Director and Managing Directors by preparing memos and sharing information to ensure team is current on key issues
Media Relations & Event Support
Develop and build a portfolio of media relationships to bolster brand recognition and support organizational strategies
Support site leadership in development of key messages talking points scripts for key internal and external audiences corps prep general production support and wrap up communications.
Lead the effort on all brand building events for the site
Identify and lead media and messaging needs of major organizational events and manage the creation of event-specific materials such as collateral look and feel speaker invitations scripts briefings and media releases
Manage Public Relations with Media groups across Illinois to ensure CYC visibility consistency of message during all situations and crises and mission advancement
Ensure consistency of messaging within CYC by sharing expectations tone and content with other departments
Organizational Initiatives & Site Support
Work closely with Executive Leadership and Development Team members to understand priorities and business goals and develop strategies to meet the organizations needs.
Serve as a powerful CYC representative at local events and community functions.
Partner with CYC departments and staff to ensure that site-wide goals are met including but not limited to stakeholder engagement event and service day participation and cross-departmental committees.
Qualifications
Bachelors degree preferred; degree in marketing communications or related field strongly preferred.
Minimum of 5 years of professional experience in communications/marketing/public relations field; nonprofit preferred.
Knowledge of state and local government relations and proven experience building relationships with elected officials
Strong communications writing and editing skills to ensure connectivity to mission and appropriate style and usage.
Highly proficient in social media tools analytics social media trends audience engagement and brand voice development.
Knowledge of graphic design brand management adhering to style manual preferred.
Outstanding project planning skills and strong attention to detail in a fastpaced environment capacity to imagine plan and implement.
Proficiency with Microsoft Office platforms required and strong familiarity with Adobe Creative Suite and CMS platforms (ex. Canva Marketo MailChimp) preferred.
Occasional travel required.
Deep understanding of and commitment to City Years values for more information visit: Documents
A cover letter and resume must be submitted to be considered for this position. Preferred resume formats will depict not only a candidates responsibilities and job functions in previous work but will include specific quantitative results where applicable. Additional quantitative context around specific budget sizes team sizes
or other work environment information will help City Year compare the scale of your work environment with our operations.
Compensation and Benefits
Full time employees are entitled to compensation commensurate with experience. Benefits for full time employees include health insurance with Flexible Spending Account paid vacation holidays parental leave 401K and more. City Year is an Equal Opportunity Employer committed to a diverse workforce.
Benefits
Full-time employees will be eligible for all benefits including vacation sick days and organization may participate in all benefit programs that City Year establishes and makes available to eligible employees under (and subject to all provisions of) the plan documents that govern those programs. Currently City Year offers medical dental vision life accidental death and dismemberment and disability coverage Flexible Spending Accounts (FSA) and other benefits including 401(k) plan(s) pursuant to the terms and conditions of company policy and the 401(k) plan more information click here.
Employment at City Year is at-will.
City Year does not sponsor work authorization visas.
Required Experience:
Director
Employment Type
Full-Time
