Marketing Specialist, Specialty Brands
Marketing Specialist, Specialty Brands
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Job Description
Overview
Hayward Industries. (NYSE HAYW) is the largest manufacturer of residential swimming pool equipment globally with a significant presence in the residential and commercial pool market that is continuously growing.
Headquartered in Charlotte North Carolina Hayward designs manufactures and markets a full line of residential and commercial pool and spa equipment including pumps filters heating cleaners salt chlorinators automation lighting safety flow control and energy solutions at our company-owned facilities in North Carolina Tennessee Arizona Rhode Island Georgia Spain and China. We have distribution facilities in France Canada and U.S. This role can be based in our Charlotte Phoenix or Atlanta offices.
In the role as Marketing Manager Specialty Brands youll be integral in developing and supporting our commercialization and promotional strategy for our specialty business units including Paramount J&J Electronics and Sollos ensuring our messages resonate with all targeted audiences. Reporting to the Senior Marketing Manager youll be hands-on in creating impactful advertising digital content promotions and other marketing materials that connect with our customers and drive increased business.
Responsibilities
- Develop and Execute Marketing Programs: Enhance awareness and demand for Paramount J&J and Sollos products in the U.S. embracing and addressing diverse customer needs and perspectives.
- Manage Research Projects: Gather insights from a broad spectrum of customers and end-users to gain a competitive edge and inform our strategies.
- Evaluate Market Trends: Analyze market data and competitor activities to make inclusive informed decisions that align with our mission of transforming the experience of water.
- Coordinate Product Launches: Partner with development teams to ensure new product introductions meet market needs.
- Analyze Marketing Effectiveness: Measure and report on marketing activities to continuously improve and adapt strategies ensuring they are equitable and effective.
Campaign Development:
- Integrated Campaigns: Develop print ads online ads website content product literature product catalogs and more that resonate with our audience.
- Digital Assets: Ability to create digital assets to support the Specialty Brands including digital ads coordination of product photography and videography.
- Story-Telling: Has the ability to develop Brand and Product stories how-to-content unboxing videos installation videos training and more.
- Social Media & PR: Oversee social media public relations and manage trade shows and events that engage Specialty Brands.
- Budget Management: Manage the annual budget for specified categories ensuring that marketing investments support our vision goals and business objectives.
Qualifications
- Experience: 2-3 years managing marketing programs with cross-functional teams and external agencies. Experience in diverse global markets or consumer durable goods is a plus.
- Skills: A commercially savvy dynamic and analytical team player with strong management creative and organizational skills. Demonstrated ability to work effectively independently and with diverse teams and stakeholders.
- Education: Bachelors degree in marketing business communications or a related field preferred.
- Technical Skills: Proficient in MS Office (Word Excel PowerPoint). Adobe Suite (Photoshop Illustrator) experience a plus.
- Travel: 10-20% domestic travel required.
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Required Experience:
Unclear Seniority
Employment Type
Unclear
