Director, Growth Media & Creative
Director, Growth Media & Creative
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Job Description
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.
Your New Role
Part of the EMEA Growth & Partner Marketing team this role will play a key part in helping the team drive subscriber growth and revenues across our streaming services HBO Max . This leadership role is responsible for leading efforts to define the strategy for our subscriber acquisition across the EMEA region. This role is crucial to delivering against our growth targets and will be responsible for managing the overall marketing budget delivering the gross adds forecast working with the local EMEA marketing teams to collaborate campaign planning as well as campaign or title investment. You will be accountable for our media acquisition strategy and coordinating the media planning process to deliver on our gross adds Blended SAC (as % of lifetime value) ROAS and revenue targets. Alongside this your role is also to ensure we have the right creative and biddable campaigns to deliver the maximum return for digital spend.
The ideal candidate will be passionate about television movies entertainment and digital marketing. They will have a strong understanding of D2C marketing and will be comfortable with data analytics financial models budgeting processes and an eye for digital creative. This candidate will lead a team that believes in working fast being accountable collaborative and learning from mistakes. The role is highly cross functional and will require collaboration with a large number of teams on a global level including Data Science Finance In-house Media Buying Creative and Go to market teams.
Your Role Accountabilities
- Lead Growth Media and Creative Strategy (team of 6) to drive subscriber growth and maximise revenues by delivering a comprehensive full funnel paid media and creative strategy across streaming for EMEA
- Manage the marketing budget across EMEA markets coordinating with Global counterparts defining a clear and rigorous budgeting process
- Own the EMEA streaming sales forecasts for HBO Max collaborating with EMEA Growth planning & strategy data science and content teams to define gross adds targets at a title and campaign level
- Responsible for planning the media investment levels across the region through media mix modeling allocating budget based on media efficiency and incrementality at title funnel and channel level
- Accountable for the EMEA full funnel media strategy working with the in-house media investment team on digital performance and planning and collaborating with the regional go-to-market teams for offline and local inventory performance and planning
- Drive data-driven decisioning across the EMEA marketing team through evidence-based evaluation of marketing campaigns and initiatives with a focus on return on ad spend and cost per incremental gross adds KPIs
- Lead creative strategy specialists who plan and brief creative for all upper and lower funnel digital campaigns working closely with internal creative agency including DCO and ad trafficking team
- Maintain a creative testing and optimisation plan to maximise the impact of creative whilst also pushing the boundaries of dynamic creative optimisation can offer
- Interface with global acquisition & growth strategy teams on one hand and regional / local marketing teams on the other hand to ensure a balance between global priorities and local representation
Qualifications & Experience
- Self-starter with 10 years paid media strategy experience who is both a creative and analytical thinker to drive subscriber growth
- Strong financial acumen in order to evaluate the efficiency of marketing initiatives and support the overall corporate financial objectives
- Prior experiences leading media strategy within fast-paced direct to consumer subscription environments that deliver results
- Proven ability to manage significant budgets at scale and prioritise investment based on the commercial and financial context
- Strong relationship management with internal and external stakeholders at all levels
- Experience working in a multinational organisation and within a complex global matrix environment
- Experienced people manager with a track record for driving successful team sentiment and mentoring junior team members
How We Get Things Done
This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law.If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.
Required Experience:
Director
Employment Type
Full-Time
