Category Management Expert - Personal Health IIG

Job Title

Job Description

Category Management Expert

Are you ready to drive category growth for our key retailers through Category Management Its crucial to deeply understand the shopper to make the right choices in product assortment shelf development & in-store execution. As a Category Manager you have a Category First mindset and possess the best insights to collaborate closely with retailers to achieve maximum category & Philips growth. You promote category thinking & shopper-first mentality helping to establish Category Management as a new discipline.

You will be part of the Personal Health IIG zone team and work closely with National Account Managers Shopper Activation Managers Consumer Marketing Managers and customers.

Your role:

• Define a clear category vision based on (shopper) insights & data. Based on this you translate it per retailer and advise retail partners to achieve category growth and promote sell-out & market share growth for Philips.
• Analyze market shopper and customer data (NIQ GfK etc.) to develop actionable customer plans from a vision.
• Advise retailers on shelf layout assortment optimization & planograms defined as per shopper decision tree and act as a strong confident discussion partner.
  Analyze BTL activations for sell-out value volume & ROI and convert these into clear learnings & recommendations for National Account Managers & Activation team to optimize activities.
• Lead the development of retail annual plans together with National Accounts Managers & Activation team focusing on distribution and/or rotation growth.
• Develop strong trade stories aligned with the category vision to support negotiations.
• Work closely with Consumer Marketing team on story-to-trade for innovations distribution needs & choices acting as a sparring partner to strengthen marketing activations towards Retail. You provide Consumer Marketing team with relevant input to enable the right decisions on innovation segmentation & activation.
• Build category management capabilities maintain a Category First mindset and motivate others within shopper and key account management teams to adopt this thinking.

Youre the right fit if you have:

• Bachelors or Master Degree in Business Administration or Economics preferably
• Solid experience in category management sales or shopper marketing with customer contact being essential.
• Strong strategic thinking skills and the ability to translate these into concrete plans.
• Persuasiveness and strong communication skills to achieve internal and external goals.
• Strong analytical skills a passion for data analysis and proficiency in Excel.
• Ability to independently set a vision based on insights.
• Shopper- and consumer-oriented mindset with a focus on category growth.
• Fluent in English in addition to Italian as local languange.

How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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