Senior Marketer, Database Nurturing
Senior Marketer, Database Nurturing
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Job Description
POS-7570
Were looking for a senior marketer to lead our database automation programs and transform how we nurture and convert our existing database of contacts into sales-ready opportunities.
This role is critical for HubSpots growth engine. Youll own automation programs that reach nearly 1 million contacts per monthprimarily small and medium-sized businesses that turn to HubSpot for resources and best an era of AI disruption better nurturing and converting this existing database represents a massive untapped opportunity with many of these touchpoints serving as a contacts first meaningful interaction with HubSpot.
What makes this role truly rewarding is the impact youll have: youll be the driving force helping small and medium-sized businesses grow and succeed. Your job will be to dive deeply into their unique challenges and aspirations delivering timely valuable assets that dont just advance their journey with HubSpotbut genuinely help their businesses thrive.
The role involves reimagining whats possible with database automation through rigorous experimentation creative program development and data-driven optimization of our existing nurturing foundation. AI will be central to your successfrom personalizing messaging at scale to enriching contact data and testing which content drives engagement.
In this role you would own the strategy execution and reporting for programs that include:
- Building and optimizing nurturing programs via automated workflows for our entire lead and free user database and transforming them into active engaged prospects
- Developing sophisticated segmentation strategies to deliver highly relevant personalized experiences across our existing database
- Leveraging AI for data enrichment content recommendations and message personalization to maximize engagement and conversion rates
- Partnering with content teams to develop comprehensive nurturing strategies that support new product launches and offerings
- Continuously experimenting with new formats timing content approaches and automation triggers to maximize engagement and conversion rates
We are looking for someone who:
- Thrives in a fast-paced experimental test-and-learn environment and isnt afraid to challenge existing assumptions
- Is highly data-driven with the ability to identify trends uncover insights and translate findings into actionable program improvements
- Brings fresh creative thinking to reimagine what database nurturing can accomplish
- Has deep empathy for the contact experience and understands how to guide prospects through their journey thoughtfully
- Excels at managing complexity coordinating multiple programs audiences and experiments simultaneously
- Is energized by the opportunity to make a significant impact on HubSpots demand generation engine
You should have the following skills or experiences:
- Strong experience in email marketing and marketing automation with proven results that go beyond traditional email engagement
- Comfort with ambiguity and the ability to build programs from the ground up
- Experience leveraging AI for personalization or data enrichment
- Experimental mindset with experience designing running and analyzing growth-focused experiments
- Comfort with ambiguity and the ability to build programs from the ground up
- Data analysis skills and the ability to derive actionable insights from complex datasets
- Understanding of B2B SaaS customer journeys and sales processes
- Strong project management and collaboration skills
Nice to have:
- Experience working with large-scale database marketing programs
- Experience with HubSpot or similar marketing automation platforms
- Familiarity with AI-powered marketing tools
Pay & Benefits
The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.
We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.
If you need accommodations or assistance due to a disability please reach out to us using this form.
At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.
India Applicants: link to HubSpot Indias equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.
Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.
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Required Experience:
Senior IC
Employment Type
Full Time
