Marketing Manager, Data (Remote)
Marketing Manager, Data (Remote)
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Salary Not Disclosed
1 Vacancy
Job Description
The Marketing Manager Data will lead our data monetization strategy by treating data as a commercial asset optimizing data flow across the JR ecosystem and driving cross-functional collaboration to establish value-driven data agreements.
What you will do:
Conduct and apply competitive and market analysis to shape strategy and anticipate future competitors.
Monitor market activity penetration and performance vs. competitors to guide business decisions.
Build and maintain KOL relationships translating insights into marketing and product strategy.
Develop and execute strategic plans annual marketing plans and product launch strategies.
Align marketing strategies with enterprise digital transformation and data innovation goals.
Drive customer segmentation targeting and positioning for data products and AI-enabled solutions.
Define and communicate compelling value propositions for data platforms predictive tools and healthcare analytics.
Leverage customer feedback usage patterns and CLV insights to improve offerings and engagement.
Partner with clinical operations to develop evidence generation strategies and real-world data studies.
Collaborate with technical sales and digital teams to co-create platforms go-to-market strategies and enablement tools.
Lead sales enablement efforts through playbooks training and data literacy initiatives.
Manage pricing strategy for data products subscriptions and APIs to balance value and competitiveness.
Track performance metrics for adoption utilization revenue growth and customer engagement.
Respond to shifts in market dynamics by adapting strategy positioning and resource allocation.
Build thought leadership and brand credibility in medtech data and AI innovation.
Aligns marketing strategies with enterprise data and digital transformation goals
Identifies opportunities to position data as a commercial product or service.
Identifies and prioritizes data sources that can be leveraged to demonstrate clinical and economic value.
Leads cross-functional collaboration on real-world data studies and platform performance benchmarking.
Acts as a key marketing stakeholder in enterprise-level data governance integration andprivacy compliance initiatives.
Champions a culture of innovation experimentation and learning across data-related initiatives.
What you need (Required):
8 years of work experience
Experience with data-driven marketing strategies including analytics segmentation and insight generation
What you need (Preferred):
5 years medical device or marketing/sales experience preferred
Familiarity with data science concepts digital health platforms or enterprise data architecture is preferred
Experience launching or scaling data products digital platforms or AI-powered tools in healthcare or medtech
Familiarity with data science concepts digital health platforms or enterprise data architecture is preferred
Experience launching or scaling data products digital platforms or AI-powered tools in healthcare or medtech
Ability to translate technical capabilities into commercial value propositions for internal and external stakeholders
Strong cross-functional leadership skills with experience influencing technical legal clinical and commercial partners
*$115600 - $245800 salary plus bonus eligible benefits. Individual pay is based on skills experience and other relevant factors.*
Required Experience:
Manager
Employment Type
Full-Time
