Marketing Manager, Data Product

The Marketing Manager Data Product will be responsible for transforming our data into a high-value commercial asset within the medical technology space. This role goes far beyond traditional data analysis we are seeking someone who has successfully monetized data products partnerships or digital health solutions in a regulated healthcare environment. The ideal candidate will architect and execute our data monetization strategy optimize data flow across the JR ecosystem and drive cross-functional alignment to develop commercially viable data offerings and value-based data partnerships. This individual will champion the business value of data ensuring it becomes a growth engine for the organization.

What you will do:

• Conduct and apply competitive and market analysis to shape strategy and anticipate future competitors.

• Monitor market activity penetration and performance vs. competitors to guide business decisions.

• Build and maintain KOL relationships translating insights into marketing and product strategy.

• Develop and execute strategic plans annual marketing plans and product launch strategies.

• Align marketing strategies with enterprise digital transformation and data innovation goals.

• Drive customer segmentation targeting and positioning for data products and AI-enabled solutions.

• Define and communicate compelling value propositions for data platforms predictive tools and healthcare analytics.

• Leverage customer feedback usage patterns and CLV insights to improve offerings and engagement.

• Partner with clinical operations to develop evidence generation strategies and real-world data studies.

• Collaborate with technical sales and digital teams to co-create platforms go-to-market strategies and enablement tools.

• Lead sales enablement efforts through playbooks training and data literacy initiatives.

• Manage pricing strategy for data products subscriptions and APIs to balance value and competitiveness.

• Track performance metrics for adoption utilization revenue growth and customer engagement.

• Respond to shifts in market dynamics by adapting strategy positioning and resource allocation.

• Build thought leadership and brand credibility in medtech data and AI innovation.

Preferred: