Growth Marketing Manager, GTM

Why PlayStation

PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.

Role Overview:

The PlayStation Store & Services Growth Marketing team is responsible for marketing our flagship PlayStation Plus subscription service and PlayStations multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).

This role will report into the Growth Marketing Go-to-Market team and play a key role in driving the creation delivery and optimization of innovative creative campaign & promotional assets. This position focuses on supporting the broader creative strategy for Store & Services promotions to ensure the effective utilization of assets that maximize growth. As a vital contributor to the team you will be responsible for scoping delivering and optimizing processes and workflows to increase the velocity and volume of outputs while maintaining alignment with brand guidelines and channel requirements.

What youll be doing:

• Creative Campaign Development: Drive the creation and optimization of global campaign toolkits and assets that enhance growth marketing initiatives
• Strategic Contribution: Collaborate on the creative strategy for Store & Services Campaigns ensuring assets are utilized effectively to support business objectives.
• Cross-Functional Collaboration: Partner with global and local teams across marketing product operations and creative to plan set up and execute campaigns in a timely and coordinated manner. Work closely with vertical leads to holistically plan and align campaigns across initiatives ensuring cohesive execution and maximizing impact
• Execution Excellence: Ensure the timely delivery of creative assets tailored to channel execution aligning them with brand standards and specific channel requirements.
• Process Enhancement: Support the scoping implementation and automation of creative workflows to boost output efficiency and scalability.
• Experimentation and Testing: Drive creative experimentation by developing and supporting a robust test-and-learn agenda to inform future campaign strategies.
• Performance Analysis: Utilize performance reporting to assess the effectiveness of campaigns across various formats sizes and creatives working closely with the performance management team to optimize results.
• Audience Strategy: Collaborate to establish the most effective audience targeting strategies to align with business goals and maximize impact.
• Innovative Growth Strategies: Brainstorm and implement new creative growth strategies continuously monitoring digital trends competitor activity and industry best practices to refine ongoing plans.

What were looking for:

• A deep knowledge of games and gaming content including subscription services with a strong appreciation for different genres platforms and player experiences
• Experience working on paid media campaigns with exposure to Dynamic Creative Optimisation (DCO) approaches tools and platforms to help deliver more effective and personalized content
• A creative thinker with a strategic mindset and a strong eye for design and messaging
• Highly organized with strong project management skills and attention to detail
• A collaborative partner who thrives in cross-functional environments
• Understand multicultural marketing dynamics and apply cultural nuance to create relevant resonant promotional campaigns across global markets
• Data-savvy and performance-oriented with a passion for continuous optimization

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.