Director, HCP Marketing
Director, HCP Marketing
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Job Description
The Company:
With deep expertise in chemistry Nuvalent is working to create selective medicines designed with the goal to address the needs of patients with cancer. Nuvalent is an exciting early-stage company bringing together experienced scientists and industry veterans with a proven track record in drug discovery oncology drug development and company building.
The Role:
Reporting to the VP of Marketing the Director of HCP Marketing Neladalkib (ALK) will contribute significantly to the success of the companys second commercial launch by collaborating with others to gather HCP insights evaluate the ALK NSCLC market and drive the development of HCP engagement strategies messaging and personal promotion materials. This individual will be a critical member of the Marketing Team and work closely with colleagues to develop and execute coordinated strategies / messaging and a comprehensive multi-channel HCP marketing tactical plan. This individual will also collaborate closely with cross-functional stakeholders in Medical Affairs Legal / Compliance Regulatory IT Commercial Operations and Sales & Sales Training.
Responsibilities:
- Partner with other functions (e.g. Market Research Brand Strategy Thought Leader Liaisons Medical Affairs) to identify / fill critical insight gaps synthesize findings and make insight-backed recommendations for HCP engagement strategies messaging and tactical plans / execution
- Develop compelling HCP engagement strategies aligned to overall Brand Strategy
- Lead development of HCP tactical plan for neladalkib aligned to key engagement strategies and overall Brand Strategy with clear budget allocation and KPIs
- Collaborate with Digital Marketing and other HCP Marketers to develop a comprehensive multi-channel HCP Marketing tactical plan budget and performance measurement plan
- Collaborate as necessary with Patient- and Payer-directed Marketers to ensure a holistic positive customer experience
- Lead development of insight-driven HCP messaging
- Lead development of HCP campaign consistent with aligned Positioning / Branding
- Lead development of HCP personal promotion materials (e.g. Core Visual Aid) including management of agency partners and collaboration with Medical Legal and Regulatory for review / approval of materials
- Collaborate with other members of the Marketing Team on peer-to-peer and congress activities
- Lead engagement with Sales Force and Sales Force Training to ensure consistent feedback optimization of personal promotion materials and flawless Field execution aligned to core Brand Messages and Brand Strategy
- Longitudinally evaluate performance of tactics based on KPIs and adjust execution as necessary
- Responsibly manage tactical budget over the course of the year reallocating / optimizing as necessary and aligning on proposed changes with Brand Lead and Brand Strategy
- Contribute to Leadership presentations (e.g. Launch Readiness Updates Tactical Plans) as necessary
Competencies Include:
- Flexibility to work both independently and in close collaboration with peers and senior stakeholders including sharing of workstreams / content with other HCP Marketers
- Strong ability to adapt to evolving conditions as needed
- Strong scientific and clinical orientation comfortable with data and able to analyze / distill complex information into business implications / recommendations and credible narrative with internal and external stakeholders
- Drives for strong performance and results in a dynamic fast-paced environment
- Characteristics include being entrepreneurial collaborative and an energetic initiative-taker with strong interpersonal and analytical skills.
- Excellent written verbal presentation and organizational skills
- Proficiency with Microsoft Word PowerPoint Teams / Zoom; proficiency with Veeva PromoMats preferred
Qualifications:
- Bachelors degree required
- 5 years of biopharma Marketing experience including oncology US product launch experience. NSCLC Marketing experience preferred
- Highly experienced in personal promotion / peer-to-peer / congress tactics creative campaigns market research (including testing of messages / promotional materials) message development and tactical planning
- Proven ability to manage multiple projects simultaneously prioritize effectively and communicate across organization
- Demonstrated experience in managing vendors meeting dynamic timelines and responsibly managing budgets
- Successful track record of cross-functional collaboration
- Willingness to travel domestically up to 20%
Nuvalentprovides equal employment opportunities (EEO) to all employees and applicants for employment without regard to religion race creed color sex sexual orientation alienage or citizenship status national origin age marital status pregnancy disability veteran or military status predisposing genetic characteristics or any other characteristic protected by applicable federal state or local law.
Nuvalent is aware that many companies are dealing with fraudulent job postings on third-party employment search sites and/or individual(s) or entities claiming to be employees of such companies. Those involved are offering fraudulent employment opportunities to applicants often asking for sensitive personal and financial information and using such information for criminal activities.
Please be advised that all legitimate correspondence from a Nuvalent employee will come from @ email accounts. Automated system response emails from our Greenhouse applicant tracking system come from a email address. There are no variations of these email addresses and Nuvalent would not request personal and/or financial information via email. Job opportunities would only be extended after a completed job application is submitted by a candidate and a thorough interview process including 1:1 and/or group interviews via phone video conferencing and/or in-person.
If you believe you have been contacted by anyone misrepresenting themselves as an employee of Nuvalent please contact Nuvalent at . Thank you.
Required Experience:
Director
Employment Type
Full Time
