Sr. Conversion Rate Optimization Strategist
Sr. Conversion Rate Optimization Strategist
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1 Vacancy
Job Description
Overview
Join our ambitious team of collaborative strategic and analytical thinkers in contributing to the success of Esris corporate website. As a Senior Conversion & Content Optimization Strategist you will be responsible for improving the performance and usability of by conducting A/B tests and implementing data-driven insights.
In this role you will use your strong background in A/B testing website optimization and data analysis. You will work closely with cross-functional teams to identify areas of opportunity and execute experiments that optimize content performance improve conversion rates and increase overall user experience.
Responsibilities
- Develop implement and manage an A/B testing strategy and framework for
- Analyze website and marketing data to identify trends and opportunities for improving user engagement conversion rates and content performance
- Use tools such as Adobe Target Adobe Analytics Mouseflow Airtable and SharePoint to track and report on the performance of A/B tests
- Collaborate with UX designers analysts researchers campaign managers and product marketing managers to identify opportunities for optimization
- Develop hypotheses and create test plans to validate these hypotheses
- Create execute and analyze A/B tests with the goal of optimizing user experience and content performance and increasing conversion rates
- Support personalization through A/B testing of personalized content
- Stay up-to-date with the latest trends in content optimization conversion rate optimization and A/B testing methodologies
- Present findings and insights to key stakeholders and provide recommendations for future testing and optimization strategies
Requirements
- 8 years of experience in website optimization and A/B testing
- Strong analytical skills including experience with data analysis and interpretation
- Experience and proficiency with A/B testing tools such as Adobe Target Google Optimize Optimizely or VWO
- Strong understanding of and proficiency with web analytics tools such as Adobe Analytics Google Analytics Hotjar and Mouseflow
- Extremely organized with a keen eye for detail and an ability to document and maintain all A/B testing through use of Airtable or equivalent tools
- Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams across all levels of the organization
- Ability to travel as needed
- Strong understanding of digital marketing and website design best practices
- Bachelors degree in business marketing statistics web analytics data science or related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Masters in business marketing statistics web analytics data science or related field
- Experience with web personalization
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Required Experience:
Senior IC
Employment Type
Full Time
