Assistant, Experience & Site Merchandising

Job Description: Job Description Merchandise and commerce are becoming part of the fabric of music culture. For artists its a way to develop and further articulate their brand. For fans its another pathway to connecting with an artist and the culture they represent. UMG eCommerce seeks an Assistant Experience & Site Merchandising to support front-end customer experience and optimization across several label group stores. This person will support the Experience & Site Merchandising lead and will collaborate with partners across UMG (Audience Paid Media Consumer Marketing Data & Analytics etc.) to elevate the eCommerce experiences for our labels rights owners (ROs) artists and - most importantly - fans. The ideal candidate is a detail-oriented team player ready to learn in a fast-paced environment. How youll CREATE: Support eCommerce Experience & Site Merchandising efforts for our roster of stores including: Front-End Experience & Site Merchandising: Use sales data & fan insights to inform store merchandising (e.g. product placement categorization). Deploy upsell & cross-sell tactics to increase average order value. Enable product discovery by leveraging evergreen categories (e.g. best sellers new arrivals) and curated experiences (e.g. thematic collections shopping guides). Campaign & Promotion Strategy: Assist with the creation of promotional strategies around new music and merch releases. Support evergreen store campaigns around key moments (e.g. holidays events anniversaries). Use tried and tested eCommerce drivers (e.g. discounts gift-with-purchase programs free shipping) to incentivize sales. Leverage social commerce and 3rd party sales channels (e.g. Instagram Shopping YouTube Merch Shelf etc.) to meet customers where they are. Customer Acquisition & Retention: Support lead generation & customer acquisition programs (e.g. early access sweepstakes). Work with the Audience and Paid Media teams on segmentation targeting (e.g. triggered email flows retargeting) and customer journeys that deepen the fan-to-artist connection. Support retention and loyalty tactics (e.g. personalized product recommendations rewards programs) to increase Customer Lifetime Value (CLV). Performance Analysis & Optimization: Track analyze & report performance to drive optimizations and inform planning & strategy. Create reports to provide to labels and rights owners. Gather customer feedback through social listening. Bring your VIBE: 1-2 years studying or working in marketing or related fields (college courses internship or assistant experience is OK). Excellent communication and interpersonal skills (verbal and written). Strong work ethic highly motivated upbeat personality team player no ego. Tech-savvy strong computer/internet/research skills Passionate about music and a solid understanding of fandom. Strong passion or interest in eCommerce. Strong critical thinking skills. Ability to multitask and prioritize under tight schedules while maintaining the production of high-quality work Self-accountability to follow through with proper consistent updates to stakeholders. Strong attention to detail. Understanding and working knowledge of analytics and reporting. A plus but not required: Experience in the entertainment industry CRM/Email marketing experience Understanding of UX principles and consumer behavior Frequent online shopping Project management experience Experience with Shopify Basic Photoshop skills Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Schedule Notes:

Hours Per Day: 8.00

Hours Per Week 40.00

Department: US3J0006 : US3J-US3J0006FH Experience Commercial Services

Job Category: Marketing