AEP components : Real-time Customer Data Platform (RT-CDP) Real-Time Customer Profile and Identity Graph.
Integrating AEP with other Adobe products such as Journey Optimizer (AJO) Customer Journey Analytics (CJA) Experience Manager (AEM) and Adobe Target.
Defining data architecture and models that support data ingestion transformation and activation in AEP. Expertise with XDM (Experience Data Model) schemas
Proficiency in designing and overseeing integrations between AEP and external systems like CRMs DMPs and data lakes using APIs and web services
Web and mobile SDKs JavaScript HTML & CSS for tag management and data collection
Cloud infrastructure & Services (e.g. AWS Azure or GCP) to support AEP deployments.
Ability to translate complex business requirements into scalable efficient and robust AEP architectural design and defining E2E Customer journey solutions.
Expertise in defining and implementing comprehensive customer data strategies covering data governance quality privacy (GDPR CCPA) and segmentation.
Leading architectural design sessions reviewing technical designs and providing hands-on consultations to technical teams throughout a projects lifecycle
Relevant certifications such as Adobe Certified Expert AEP Architect or Master
Certifications from major cloud providers (e.g. AWS Certified Solutions Architect or Azure Solutions Architect)
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