Growth Marketer - Demand Generation & Outbound Marketing Specialist â Remote
Growth Marketer - Demand Generation & Outbound Marketing Specialist â Remote
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Job Description
Position: Growth Marketer (Outbound / ABM)
Location: Remote LATAM preferred for time zone alignment
Type: Full-Time Contract / Retainer
About the Role
We are seeking a hands-on Growth Marketer to design and execute outbound campaigns targeting senior IT decision makers at mid-market companies. The role requires full ownership of execution from targeting and sequences to content creation campaign management and performance reporting.
This is an exciting opportunity to join a fast-paced environment where you will work closely with leadership but be trusted to operate independently and drive measurable results.
What Youll Do
Outbound Campaigns
Build and maintain targeted account lists (Apollo Clay ZoomInfo).
Create and run LinkedIn outreach sequences targeting CIOs and IT leaders.
Write and manage cold email sequences (Instantly Apollo etc.).
Implement direct mail tactics or creative outreach to secure meetings.
Content & Campaign Assets
Produce practical high-value assets (playbooks guides checklists) for outreach and nurturing.
Leverage personalized formats (short videos one-pagers briefs) tied to CIO pain points.
ABM & Retargeting
Use website deanonymization tools (Rb2B Vector Clearbit Reveal) to identify anonymous visitors and trigger follow-ups.
Run smart retargeting campaigns for ICPs visiting solution pricing or integration pages.
Optimization & Reporting
Track KPIs attribution and pipeline impact.
Continuously test iterate and optimize campaigns based on booked meetings and engagement.
Must-Have Requirements
Proven B2B outbound experience targeting VP/C-level decision makers in mid-market companies.
Mastery of LinkedIn automation tools (LinkedHelper Waalaxy Expandi PhantomBuster).
Strong email sequencing & copywriting skills (Apollo Instantly etc.).
Skilled in data enrichment (Apollo Clay ZoomInfo).
Familiarity with ABM / deanonymization tools (Rb2B Vector Clearbit Reveal).
Advanced English communication skills (spoken & written).
Independent campaign execution across multiple channels.
Nice-to-Haves
Prior B2B SaaS experience.
Experience engaging IT leaders/CIOs directly.
HubSpot knowledge (CRM automation).
Experience with AI marketing tools (ChatGPT Claude etc.).
What We Offer
Competitive contract compensation aligned with experience and skills.
Performance-based bonuses tied to meeting generation pipeline impact and campaign results.
Paid vacation & local holidays to ensure work-life balance.
Clear career growth path:
Opportunity to own and lead a significant portion of the marketing function (e.g. Demand Generation).
Build and manage your own team of freelancers/junior marketers over time.
Gain exposure working side-by-side with senior leadership (Fractional VP & CMO).
Remote flexibility with stable client assignments.
Exposure to cutting-edge outbound ABM and AI-powered marketing strategies.
Employment Type
Full Time
