Card Marketing Product Manager

POSITION: Card Marketing Product Manager
FULLTIME: 10/13/25 - 10/12/26 Assignment
LOCATION: Newark DE (Hybrid 3/2)
SCHEDULE: 8am-5pm
PAY RANGE: $36.03 /HR
(Exact compensation may vary based on skills experience and location. Base pay information is based on market location.)

The Card Marketing Product Manager is part of the larger DDGM (Data Digital & Global Marketing) organization. This position aligns to the Brand Direct Mail New Card team which provides direct mail channel campaign development. This role develops and directs marketing campaigns and programs driving tactical / operational direct mail activities including work with internal business partners and external vendors to ensure flawless execution of program expectations. Participates in the overall marketing objectives and recommendations on strategies including pricing expense budgets profit plans and future strategies.

The Card Marketing Product Manager key responsibilities:
Effectively develop and execute direct mail campaigns to deliver against the Segment/LOB strategy including program and campaign tactics that enable accurate communication of the offer and account fulfillment ensuring language guides are used MRC submissions and feedback are incorporated.
Testing designs are fully understood and executed as needed.
Ensuring compliance with enterprise and department processes and policies to ensure control and achievement of standards.
Interfacing with a variety of internal and external resources to ensure execution for direct mail campaigns is feasible implemented accurately according to established standards and optimizing efficiency without sacrificing performance.
Managing campaign-level activities with Segment Marketing LOB and List Management partners: communicating accurate specifications and partnering with Production partners to ensure controlled accurate print & mail processes.
Ensure coordination and communication of campaign schedules. Understand and communicate critical milestone dates to ensure campaigns are executed on time.
Supporting multiple monthly campaigns working with business partners to drive all creative execution elements. This role will leverage data to support & deliver ongoing improvements. The ideal candidate should be comfortable interacting with agency partners to drive creative development.

Required Qualifications:
2-5 years of experience managing and executing direct marketing campaigns.
Knowledge of direct mail tactics and creative development for direct mail marketing.
Strong organization skills and consistent attention to detail.
Demonstrated ability to identify analyze and solve problems.
Understanding rules and regulations that govern mail marketing.
Experience working with creative vendor partners.
Self-motivated ability to adapt to changing requirements and capability to manage multiple tasks in a fast-paced matrix organization.
Excellent oral and written communication skills.
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

WORKING CONDITIONS:

• May on occasion be exposed to loud sounds and distracting noise levels such as from office equipment.
• The ability to lift up to 30lbs
• Use of computers and technology
  

Here at Canon Recruiting People are our priority and we are committed to Include Diversity in every segment of who we are. It is only through our Diversity; we are made a stronger organization and increase our ability to provide top tier candidates that our clients have come to know Canon for. We have an inclusive environment all employees are celebrated for their unique differences. The different perspectives and experiences of our workforce give us the competitive advantage that is essential for success in an ever-changing market. By promoting inclusion with the same enthusiasm we devote to quality and competency and using the experience from a diverse assortment of backgrounds and experiences Canon can improve the services and value we deliver to clients employees and customers. At Canon Diversification and Inclusiveness are much more than a corporate ambition; they are a critical component in our daily corporate life. Canon Recruiting is committed to a diverse and inclusive workplace. Canon Recruiting is an equal opportunity employer and does not discriminate based on race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status. The pay range for this position is listed above. Base pay information is based on market location. We will consider for employment qualified applicants with arrest and conviction records. Our range of benefits may include health care and 401(k) savings plans. For individuals with disabilities who would like to request an accommodation please email