Senior Marketing Analyst
Senior Marketing Analyst
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Salary Not Disclosed
1 Vacancy
Job Description
What Are We Looking For
As a Senior Marketing Analyst you will play a pivotal role in analyzing and interpreting marketing data to drive actionable insights improve campaign performance and inform strategic decisions. The ideal candidate will have strong analytical skills a deep understanding of digital marketing channels and a passion for leveraging data to optimize marketing initiatives.
What Will You Do
- Analyze the performance of marketing campaigns across multiple channels (e.g. email social media search display ads etc.) from lead to ACV conversion through our marketing and sales funnel
- Query large data and create datamarts to support our growing data ecosystem in Google Big Query
- Build and maintain interactive dashboards to provide real-time insights to marketing stakeholders enabling data-driven decision-making
- Create reports and dashboards in Salesforce for real time reporting
- Analyze customer data to create effective segmentation strategies that enhance targeting for campaigns and promotions
- Maintain current Tableau reporting as well as work to evolve and create new reporting with new data streams and tool evolution
- Build strong relationships across the organization and work cross functionally to support the organizations needs
- Self-directed innovative thinker with strong attention to detail who needs limited guidance to frame business problems develop and iterate on appropriate analysis in the face of ambiguity
What Skills and Knowledge Should You Bring
- Bachelors degree in Marketing Business Computer Science Statistics or a related field or equivalent work experience
- 5 years of experience in data analytics (Marketing and B2B a plus)
- Heavy experience with data visualization and reporting tools (e.g. Tableau PowerBI Excel Salesforce etc)
- Proficient in SQL (GBQ a plus)
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent communication and interpersonal skills with the ability to present complex data in a clear and actionable manner to all levels
- Strong attention to detail and ability to work independently
- Must have a true aptitude and passion for understanding and translating complex data in a way that is simple and easily comprehensible especially for non-technical audiences
Why Us
- You will be joining a cutting-edge company where you will tackle extraordinary challenges and work with the very best in the industry
- Medical Vision Dental 401(k) Commuter Health and Dependent FSA
- Unlimited PTO
- Industry-leading gender-neutral parental leave
- Paid company holidays
- Paid sick time
- Employee stock purchase program
- Disability and life insurance
- Employee assistance program
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events including regular happy hours and team-building events
Required Experience:
Senior IC
Employment Type
Full Time
