Digital Marketing Manager (Full Time, Towson)
Digital Marketing Manager (Full Time, Towson)
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
General Summary:
- The Digital Marketing Manager is responsible for overseeing the planning execution optimization and performance of the organizations email marketing campaigns and website presence while partnering with colleagues to support digital marketing campaigns.
- This role ensures a seamless integrated digital experience that strengthens brand positioning drives engagement and supports organizational goals including awareness program utilization and revenue growth.
- The Digital Marketing Manager collaborates with marketing colleagues and business partners to execute multiple simultaneous integrated projects to support marketing and business strategies.
Knowledge Skills and Abilities Required:
- Bachelors degree in Marketing Communications Digital Media or related field (or equivalent experience)
- 5 years of professional experience in email marketing and/or website managementHealthcare experience preferred
- Demonstrated experience managing email marketing platforms (e.g. Eloqua HubSpot Salesforce Marketing Cloud) and CMS platforms (e.g. WordPress Drupal)
- Basic knowledge of HTML/CSS for email/web page customization/formatting
- Strong communication and writing skills
- Experience using a web-based digital analytics platform (E.g. Google Analytics Piwik Pro)
- Ability to execute multiple simultaneous projects
- Highly process and detail-oriented
Benefits:
At Sheppard Pratt you will work alongside a multi-disciplined team led by a bold vision to change lives. We offer:
- A commitment to professional development including a comprehensive tuition reimbursement program to support ongoing education and licensure and/or certification preparation
- Comprehensive medical dental and vision benefits for benefit eligible positions
- 403b retirement match
- Generous paid-time-off for benefit eligible positions
- Complimentary Employee Assistance Program (EAP)
- Generous mileage reimbursement program
Pay for this position is determined on a number of factors including but not limited to years and level of related experience.
#LI-EEDWARDS
Required Experience:
Manager
Employment Type
Full-Time
