CRM and Marketing Systems Specialist
CRM and Marketing Systems Specialist
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$ 50000 - 60000
1 Vacancy
Job Description
- 401(k)
- 401(k) matching
- Competitive salary
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- Wellness resources
Overview:
British Swim School is seeking a Marketing Systems Specialist to be the front-line champion of HubSpot and our connected marketing platforms across our franchise system. This role blends technical expertise with strong communication and training skills ensuring that franchisees are set up for success in their day-to-day use of lead management CRM and integrated communication tools.
- Set up and configure HubSpot accounts for new franchisees.
- Train franchisees and their staff on HubSpot usage and best practices during onboarding and as updates roll out.
- Create and maintain internal training documentation and user guides and video tutorials.
- Build and maintain workflows templates and lead capture forms in alignment with business goals and marketing initiatives.
- Troubleshoot HubSpot issues and escalate to internal teams or vendors as needed.
- Manage the integration of HubSpot with lead sources advertising platforms chatbots centralized calling texting and other communication channels.
- Monitor lead flows across platforms to ensure franchisees can access and manage them effectively.
- Serve as a primary point of contact for franchisees who need help with CRM-related issues or system questions.
- Track and respond to support tickets providing timely and effective resolutions.
- Identify recurring issues or usability challenges and propose scalable solutions or enhancements.
- Collaborate with the marketing team to ensure that local and national campaigns are supported with accurate workflows and automations.
- Partner with the analytics team to ensure systems are set up to track and measure performance across channels.
- Assist the broader marketing team on additional projects and initiatives as needed.
- 24 years of experience in a CRM marketing systems or marketing operations role
- Understanding of lead management automation workflows and user training/support
- Technically adept organized and comfortable managing both backend setup and user-facing support
- Strong communication and customer service skills and the ability to collaborate across teams
- Must be able to work on-site daily in Virginia Beach VA
- Hands-on experience with HubSpot (Marketing and Sales Hubs specifically)
- Experience with centralized communication platforms (e.g. calling texting chat) and CRM integrations
- Familiarity with basic ticketing or help desk systems
- Exposure to reporting or performance tracking through CRM tools
Buzz Franchise Brands is a fast-growing multi-brand franchising company that builds companies that get people talking. We surround ourselves with smart entrepreneurial-minded people who love building something small into something great and we work hard to do that with each of our franchise brands.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
