Lead Product Marketing Manager - Solutions
Lead Product Marketing Manager - Solutions
Posted on :
29-08-2025
Employer Active
1 Vacancy
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Job Description
About the Team
Miros Product Marketing team shapes how the world thinks about adopts and gets value from Miro. We are responsible for crafting and packaging Miros product story and taking it to customers with impactful go to market approaches built in partnership across teams at Miro. Successful Product Marketers at Miro are curious customer centric creative problem solvers operate with end to end ownership of their domain and can seamlessly shift from storytelling to strategy to tactical marketing execution to drive outcomes.
About the Role
Were seeking an exceptional Lead Product Marketing Manager to join our Solutions PMM function driving how we package and position Miros platform and core products for distinct customer segments personas or industries. This role requires a deep understanding of customer-centric marketing and the expertise to translate Miros capabilities into compelling differentiated solutions for specific buying groups and market segments.
Youll bridge the gap between Miros product capabilities and real-world customer needs developing solution-level strategies that drive adoption engagement and revenue growth across key market segments. This role offers significant autonomy to build scalable go-to-market approaches while working directly with senior leadership to expand Miros market reach and competitive positioning.
What youll do
- Drive deep customer and market understandingthrough curiosity-driven research uncovering insights about target personas buying processes competitive landscapes and customer journeys across distinct segments including service providers IT teams and industry verticals
- Develop differentiated solution positioning and messagingthat packages Miros platform capabilities into compelling value propositions for specific customer segments connecting product features to business outcomes that resonate with distinct buying groups
- Build comprehensive segment-specific go-to-market strategieswith an end-to-end perspective optimizing messaging and positioning throughout the full customer journey from awareness through retention while driving system-wide impact across marketing sales and customer success
- Drive solution marketing campaigns and sales enablementby partnering with cross-functional teams to execute full-funnel marketing campaigns create targeted sales plays and develop compelling case studies that demonstrate ROI for specific customer segments
- Influence cross-functional alignmentwithout formal authority driving decisions across product sales marketing and customer success teams through data-driven insights and compelling storytelling that connects solutions to business outcomes
What youll need
- 5 years of product marketing/generalist marketing experiencewith proven success in segment-based or solution marketing preferably in enterprise SaaS environments with both PLG and Sales-led go to market motions
- T-shaped marketing skillscombining deep product marketing expertise (positioning messaging competitive intelligence) with broad understanding of demand generation sales enablement and customer lifecycle marketing
- Multi-product or platform experiencewith enterprise software particularly in productivity collaboration or work management solutions with demonstrated ability to package complex capabilities into clear customer value propositions
- Specialized expertisecoming from or marketing to service providers (professional services firms consultancies agencies) or IT/enterprise technology buyers would be a strong plus for this role
Whats in it for you
- Competitive equity package
- Health insurance for you and your family
- Corporate pension plan
- Lunch snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Opportunity to work for a globally diverse team
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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