Industry And Product Marketing Manager - Energy & Sustainability

Not just a job but a career

Yokogawa award winner for Best Asset Monitoring Technology and Best Digital Twin Technology at the HP Awards is a leading provider of industrial automation test and measurement information systems and industrial services in several industries.

Our aim is to shape a better future for our planet through supporting the energy transition (bio)technology artificial intelligence industrial cybersecurity etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

About the Team
Our 18000 employees work in over 60 countries with one corporate mission to co-innovate tomorrow. We are looking for dynamic colleagues who share our passion for technology and care for our return we offer you great career opportunities to grow yourself in a truly global culture where respect value creation collaboration integrity and gratitude are highly valued and exhibited in everything we do.

At Yokogawa we are building a sustainable society by connecting with our customers and co-innovating with them to build a brighter tomorrow together.

Yokogawa Corporation of America is seeking an Industry and Product Marketing Manager to join our Marketing team. This position will be responsible for creating thought leadership and lead generation for our industrial automation business in the ever-expanding segment of Energy and Sustainability including water and wastewater industries.

The Industry and Product Marketing Manager must be informed and capable of sharing their expertise with both internal and external audiences. They will collaborate with product management sales business development and executive leadership to advise future direction and determine success for Yokogawa in North America.

The Industry and Product Marketing Manager position is located in Newnan GA or Sugar Land TX with a hybrid working schedule including WFO & WFH flexibility.

Key Responsibility

• Be the expert on the customer and market conduct market research and analysis and contribute to the strategic business plan for North America

• Drive the creation of marketing and sales materials (articles presentations success stories interviews brochures webinar etc) for assigned products and industries

• In collaboration with the larger Yokogawa marketing team own the development and execution of marketing strategies to increase business growth and brand awareness

• Inform executive leadership on market product and technology trends that impact mid/long term business planning

• Assist product management with positioning Yokogawa products systems and solutions within specific market segments

• Identify and develop new opportunities within assigned industry segments and work in partnership with sales to achieve growth targets

• Facilitate knowledge sharing between Yokogawa Corporation of American and other Yokogawa regional affiliates

Requirements:

Education

• Bachelors degree (engineering preferred)

Required skills and experience

• Able to work autonomously and be self-motivated for success

• Be a team player and collaborator with exceptional interpersonal skills

• Can simplify and clarify complex ideas to broad and diverse audiences

• Have the desire to consume and share knowledge

• 6 years of related industry experience

• 3 years in B2B marketing sales or product management experience

• Typical Travel of 20-25%

Preferred experience

• 8 years of relevant industry or marketing experience

• 5 years of process automation experience

• Excellent presentation and storytelling skills

• Experience with marketing automation systems such as Sales Force Pardot Marketo

Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse equitable and inclusive will actively recruit develop and promote people from a variety of backgrounds who differ in terms of experience knowledge thinking styles perspective cultural background and socioeconomic will not discriminate based on race skin color age sex gender identity and expression sexual orientation religion belief political opinion nationality ethnicity place of origin disability family relations or any other circumstances. Yokogawa values differences and enables everyone to belong contribute succeed and demonstrate their full potential.

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